News

Mondelez India plans extensive marketing promotion for new product under chocobakery category

Source Media4growth -July 1, 2020

Mondelez India forays into ‘Cakes’ segment with the launch of Cadbury Chocobakes Choc Layered Cakes

India sees increased mobility under Unlock Phase 1, says Google report

Source Media4growth -July 1, 2020

The data says that a rise in movement trends has been tracked in the areas such as retail and recreation, groceries and pharmacies, parks, transit stations, workplaces, and residential

Charu Malhotra joins Hindware as VP Marketing

Source Media4growth -June 30, 2020

Charu will handle the entire marketing gamut for Hindware, along with steering the new-age, super premium brand Alchymi and the luxury brand Queo

How self-driving vehicles will transform OOH medium?

Source Media4growth -June 30, 2020

Chief Strategy Officer, MediaCom, Howard Thompson explains how autonomous vehicles as the future of mobility will create media opportunities

India Gate Basmati Rice builds strong brand identity with #UmeedHainHum initiative

Source Media4growth -June 30, 2020

The brand has reached out to over 140 plus cities, feeding more than 15 million meals since the lockdown was announced

Fujifilm India set to inspire PSPs for new marketing model

Source Media4growth -June 28, 2020

The book has been released as a guide for print service providers looking for new ways in which digital print might open new opportunities, greener production or cost-effective options

LG unveils advanced digital signage solution- LSAA

Source Media4growth -June 28, 2020

LSAA series sets a new standard for LED signage solutions in the commercial display market offering superb picture quality, enhanced ease of installation and unbeatable value

Dentsu India elevates Indrajeet Mookherjee to the role of President

Source Media4growth -June 26, 2020

Erstwhile Executive Vice President, Indrajeet has been promoted to the role of President with an immediate, effective and he will continue to report into Simi Sabhaney, CEO, Dentsu India

Talon’s DOOH campaign #SendingLove reaches Mumbai airport

Source Media4growth -June 26, 2020

The campaign, supported by Times OOH in India, has been display at Terminal 2, Mumbai international airport to spread love and unity messages

Bright Outdoor Media invests in four premium sites

Source Media4growth -June 26, 2020

The private sites are located at Mahim Causeway and on the Santacruz Chembur link road catering to morning and evening traffic, both