News

BJP-led UP Govt, AAP-ruled Delhi Govt go big on OOH to highlight achievements

Source Media4growth -March 15, 2021

The massive campaigns provide the much needed props to regional OOH operators

Ogilvy appoints Kedar Mehta as Head of Consulting for Experience Business in India

Source Media4growth -March 15, 2021

Kedar has 18 years of experience working across HANSA Customer Equity, TCS, KPMG and Reliance Jio.

OOH Capital pioneers specialist OOH advisory & consultancy services

Source Media4growth -March 12, 2021

The advisory company will guide OOH businesses, cities, real estate owners and technology suppliers across global markets on the best ways to navigate the rapidly changing OOH landscape

PHD Chamber urges Govt to step up spends on OOH

Source Media4growth -March 12, 2021

Mukesh Gupta, Chairman, Media & Entertainment Committee, PHD Chamber has reached out to Prakash Javadekar, Minister of Information and Broadcasting in this regard

Mondelez India plans to promote 5Star Oreo through innovative OOH

Source Media4growth -March 12, 2021

The OOH medium will be a part of a 360-degree integrated marketing communication to create buzz around the brand.

Enterr10 Television Networks elevates Shrutish Maharaj as Group CBO

Source Media4growth -March 12, 2021

Maharaj will also be overseeing the group’s media planning & buying and will be reporting to Manish Singhal, Managing Director, Enterr10 Television Network

#TheSilentDiamonds sparkle in IGI’s Women’s Day initiative

Source Media4growth -March 11, 2021

The International Gemological Institute (IGI) applauds the victories of women who continue to give their best to society

IOAA maintains I&B Ministry should have consulted industry before preparing new Outdoor Publicity guidelines

Source Media4growth -March 11, 2021

The apex association is planning to submit with ministry outdoor industry’s feedback on the new policy

BBC News encourages viewers to ‘Make More of Your World’

Source Media4growth -March 11, 2021

The initiative sets the ground for people to appear on real billboards

MMRDA invites bid for branding rights

Source Media4growth -March 10, 2021

The licensing of branding rights at Mumbai Metro will be given for Line 2A and 7 Stations