News

‘Cookies are terrible, inefficient & old technique for audience data’

Source Media4growth -October 16, 2020

OOH industry must break the silos and start conversations with omnichannel media, assert tech leaders

Eager to use cinema, roadside media: Angela Zepeda, CMO, Hyundai, US

Source Media4growth -October 15, 2020

DOOH has a key place in auto brand media plans

‘Programmatic is contributing to DOOH growth’

Source Media4growth -October 14, 2020

Easy buy in & out, less spillage, better outcomes are a few advantages of pDOOH, say experts at the DPPA Video Everywhere Summit 2020

pDOOH lends spurs to omnichannel plans: Experts at DPAA Summit

Source Media4growth -October 14, 2020

pDOOH can bring the outdoor medium onto a level playing field with other channels

‘DOOH is a contextual, appealing, compelling format’

Source Media4growth -October 14, 2020

Raja Rajamannar, CMO & President, Healthcare – Mastercard talks about ‘Meaningful Engagement with Today’s Consumer’ at the DPAA Video Everywhere Summit 2020

TAPTAP Digital teams with Broadsign to extend programmatic omnichannel offering to DOOH

Source Media4growth -October 14, 2020

Sonata’s geospatial intelligence combined with Broadsign Reach’s rich set of (APIs offers a more diverse publisher set, detailed screen insights, faster creative upload speeds

dentsu X wins media mandate on AMFI

Source Media4growth -October 13, 2020

The other mainline agencies contending for the business were Mindshare, Madison and Initiative

DPAA to unveil ‘With DOOH, You Can’ campaign at Video Everywhere Summit beginning today

Source Media4growth -October 13, 2020

‘With DOOH, You Can’ campaign emphasises DOOH’s programmatic ability to reach returning audiences with real-time messaging and flexibility

Lemma & VIOOH partner to scale up pDOOH offerings

Source Media4growth -October 13, 2020

The strategic alliance entails Lemma’s Demand Side Platform integration with VIOOH’s network of managed media owned programmatically-enabled screens to be accessed by users

Ecosys OOH’s Sujit Banerjee calls it a day

Source Media4growth -October 13, 2020

After serving for 5 years, Banerjee decides to part ways from the agency