News

World Out of Home Organization gears up for 1st Asia Forum on Oct 28

Source Media4Growth -October 20, 2021

Programme of events will culminate in 2022 Toronto Global Congress

‘Let’s get in automation first, programmatic will be the next natural step’

Source Media4Growth -October 18, 2021

Shriranga K Sudhakara, MD, Vyoma Media, shares his insights on the various layers inherent in the pDOOH space and on the factors that can drive its growth in a manner that benefits the OOH industry as a whole.

Pikasso, Broadsign activate 1st pDOOH campaign in West Africa

Source Media4Growth -October 18, 2021

The campaign booked by Kawarizmi, a French digital agency that specialises in programmatic buying, is part of an omnichannel communication, which includes a strong retargeting presence on mobile and social media

JCDecaux wins Sydney Trains OOH rights for 10 years

Source Media4Growth -September 22, 2021

The new contract will see JCDecaux invest in the upgrade of the 1,500 strong displays across the Sydney Trains OOH network NSW wide, covering all steps of the passenger journey, from rail concourse to platform.

IOAA steps up measures to reinforce transparency & accountability in Indian OOH business

Source Media4growth -September 20, 2021

Credit Control Committee to meet today; list of legal media in Mumbai & Delhi NCR to be shared with AAAI.

Global Advertising wins rights for DOOH screens at 5 rly stations

Source Media4growth -September 20, 2021

The Noida-based media owning company has acquired the rights for installing digital OOH screens above PET bottle crusher machines at five railway stations.

dentsu India elevates Sahil Shah to Managing Partner, WATConsult

Source Media4growth -September 17, 2021

Shah will continue to report into Heeru Dingra - the newly appointed CEO of Isobar India group.

‘We expect a spurt in business in the coming months’

Source Media4growth -September 17, 2021

Navneet Singh Dhingra, Director, Orango Solutions is hopeful that the festive season will provide an impetus to OOH business in the Punjab markets.

‘There are strong signs of business rebound’

Source Media4growth -September 16, 2021

Shavinder Singh Sandhu, Director, Leafberry, points to an increase in business enquiries and media briefs, while sharing his views on how Punjab is faring as an OOH market post Covid.

UDD notifies withdrawal of Bruhat Bengaluru Mahanagara Palike Advertisements Rules, 2021 with immediate effect

Source Media4growth -September 16, 2021

The department has not specified the reasons for withdrawing the Ad Rules.