News

It’s green all the way for Assembly election OOH campaigns in Kerala

Source Media4growth -March 9, 2021

Election Commission has empowered the district election officer to take legal action against parties violating the mandate

Shapoorji Pallonji’s new campaign is all about wellness

Source Media4growth -March 8, 2021

The outdoor campaign with the tagline ‘Wellness done right’, is designed to promote AUBBURN, a new residential project by SD Corp, the real estate arm of Shapoorji Pallonji.

Notice issued for removal of PM images in BJP’s WB campaign

Source Media4growth -March 5, 2021

The Election Commission of India has issued strict notice for the removal of hoardings carrying PM Narendra Modi’s images in the state within 72 hours

dentsu report maps changing consumer trends

Source Media4growth -March 5, 2021

dentsu International has launched its consumer vision research report, ‘The Age of Inclusive Intelligence’, which charts long-term consumer trends that will shape the next decade. It offer brands information with which they can build human-centric experiences to meet changing consumer expectations

JCDecaux launches tool to study impact of OOH creatives

Source Media4growth -March 3, 2021

The tool called OPTIX uses machine learning to review the visual effectiveness of a creative and predict its performance for brands

MediBuddy unveils new brand tagline & logo

Source Media4growth -March 2, 2021

The new branding, focused on a gender neutral approach to health awareness, will be positioned through multimedia platforms

Paras Dairy hops on to in-cab product sampling activity

Source Media4growth -March 2, 2021

The brand partnered with CashUrDrive for in-cab sampling of Paras Milkshakes across India

I&B Ministry releases new guidelines for Outdoor Publicity

Source Media4growth -March 2, 2021

The new policy has been designed to cater to the evolving nature of the OOH medium and to government organizations’ communications needs through proper guidelines regarding media planning, monitoring, rates list, etc.

Global consumer spending on media content & tech surges 6.1% in 2020: PQ Media

Source Media4growth -March 2, 2021

Overall digital media content devices was the largest of the nine major digital and traditional media platform categories in 2020, generating $440.5 billion

Prem Shankar Jha resumes role as Dy Commissioner of SDMC

Source Media4growth -March 1, 2021

His aim is to revive outdoor advertising revenues for the South Delhi corporation and streamline OOH formats in the city