Rural customers cannot be converted merely with advertising. So for complex products like digital payment infrastructure, a clear awareness on a mass basis can be generated only with experiential marketing, says Rajesh Radhakrishnan, Chief Marketing Officer, Vritti Solutions.
The company won the project through open e-bidding conducted by Maharashtra Metro Rail Corporation
JCDecaux rolls out the Netflix campaign using a mix of digital and static media assets.
Partners The Media Ant to run a 6-city campaign.
Media owners weigh in on the need for streamlining and facilitating timely payments from buyers
Open RTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.
On July 26, 2021, the Urban Development Department notified the BBMP Advertisement Rules, 2021 for its incorporation in the Bruhat Bengaluru Mahanagara Palike Act, 2020 (Karnataka Act No. 53 Of 2020), paving the way for the return of large format OOH advertising in the city. Specialist agency heads share their perspectives on this development.
Highlighting the imperatives for Indian OOH in a changing business environment, Noomi Mehta, Chairman, Indian Outdoor Advertising Association (IOAA) shares his perspectives on how OOH needs to align with the new realities and the steps being taken by the apex OOH body to bring the industry up to speed.
In the AGM, the Board also elected C D V Subba Rao as Secretary, and Roxanne Ichhaporia as Treasurer
Contract tenures reduced, 2 tenders permitted in larger cities.