Experiential marketing: The right choice to sell fintech in rural markets

Source Media4growth -September 15, 2021

Rural customers cannot be converted merely with advertising. So for complex products like digital payment infrastructure, a clear awareness on a mass basis can be generated only with experiential marketing, says Rajesh Radhakrishnan, Chief Marketing Officer, Vritti Solutions.

LPFLEX to design, fabricate, install internal signages & graphics at 12 Nagpur Metro Rail stations

Source Media4growth -September 15, 2021

The company won the project through open e-bidding conducted by Maharashtra Metro Rail Corporation

‘Vivo’ makes an animated presence at Miami International Airport

Source Media4growth -September 7, 2021

JCDecaux rolls out the Netflix campaign using a mix of digital and static media assets.

PETA makes a strong case for adoption of stray animals

Source Media4growth -September 7, 2021

Partners The Media Ant to run a 6-city campaign.

Timely payments critical for OOH recovery

Source Media4growth -August 31, 2021

Media owners weigh in on the need for streamlining and facilitating timely payments from buyers

OAAA partners with IAB Tech Lab to align DOOH with OpenRTB

Source Media4growth -August 26, 2021

Open RTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.

B’luru back on billboards map soon: Specialists say cheers!

Source Media4growth -August 17, 2021

On July 26, 2021, the Urban Development Department notified the BBMP Advertisement Rules, 2021 for its incorporation in the Bruhat Bengaluru Mahanagara Palike Act, 2020 (Karnataka Act No. 53 Of 2020), paving the way for the return of large format OOH advertising in the city. Specialist agency heads share their perspectives on this development.

‘We’ve to give clients what they want’

Source Media4growth -August 10, 2021

Highlighting the imperatives for Indian OOH in a changing business environment, Noomi Mehta, Chairman, Indian Outdoor Advertising Association (IOAA) shares his perspectives on how OOH needs to align with the new realities and the steps being taken by the apex OOH body to bring the industry up to speed.

IOAA Board elects Noomi Mehta as Chairman, Pramod Bhandula as Vice Chairman

Source Media4Growth -July 12, 2021

In the AGM, the Board also elected C D V Subba Rao as Secretary, and Roxanne Ichhaporia as Treasurer

Punjab ad policy amended to spur revenue growth

Source Media4Growth -July 12, 2021

Contract tenures reduced, 2 tenders permitted in larger cities.