About IOAA

Welcome to IOAA

Indian Outdoor Advertising Association (IOAA) is the national body of Outdoor Media owners with more than 80% of top Out-Of-Home Media owners and 220+ members across India. Registered under the Indian Companies Act 2013 as a Not-for-Profit Company, IOAA principle objective is to protect and promote the interests of Outdoor Advertising Media businesses in India.

IOAA provides a friendly gateway to the diverse world of outdoor advertising industry, introducing new opportunities, innovative products, international strategies and safeguarding the interest of OOH industry by representing it on national and international platforms.

IOAA Mission Statement

To strengthen all aspects of the Out-of-Home Advertising Media industry so that each Member is recognized as professional, ethical and efficient in providing media services that is valued by advertisers and advertising agencies.

IOAA Vision Statement

To establish Out-of-Home Advertising Media as a medium that has more than 10% share of the total spends on advertising in India.

Our History

The Indian Outdoor Advertising Association (IOAA) was incorporated as a "Not-for-Profit" Company under Section 25 of the Companies Act, 1956, on August 08, 2007, subsequently re-confirmed as a Section 8 Company under the Companies Act, 2013.

IOAA History

Discussions with various Company to form IOAA
2005 - 2006
IOAA registered and starts office at Goregaon West, Mumbai
Code of Ethics and Best Practices for O-O-H Advertising Media formulated and circulated
IOAA Website launched
IOAA is accepted as industry representative by Ministry of Finance
IOAA invites O-O-H Metrics Specialist from USA to visit, study and propose executing Metrics for Indian O-O-H Advertising media.
AAAI and IOAA create standard operating procedure for outdoor media

For the first few years, the IOAA office operated from premises of VJ Mediaworks at Goregaon West, Mumbai. In 2009, the first office space was rented at Krishna Commercial Centre, Udyog Nagar, off SV Road, Goregaon West, Mumbai 400 062. In 2014, the office was shifted to a different premise (no 305-6) at the same address and continues there as on date.


The IOAA is a premier Association of large and established outdoor players in India and growing in strength with more Outdoor Partner signing up as our members.