IOAA over the Years

  • Only national association for outdoor advertising industry in India with members from all four corners of the country
  • Incorporated as a Not-for- Profit Company, Limited by guarantees, in 2007 and managed by a professional Secretariat.
  • Successfully introduced best practices and self-discipline measures for the industry
  • Negotiated and introduced Standard Operating Process for the industry with committed participation by specialist advertising agencies and continuously pursuing compliance of the same with all stakeholders.
  • Operating credit control functions since 2010 and helped numerous Members recover large overdues
  • Represents the industry to the Government of India and State Governments for negotiating best and mutually favourable terms
  • Formulated Framework for National Policy for Outdoor Advertising at behest of Union Ministry for Urban Development and working together with various States to implement the same
  • Liaise with industry associations in other countries and regions to stay abreast of cutting edge developments in Outdoor Advertising and Media globally and introduce same to India
  • Promoting Outdoor Advertising revenues with advertisers and agency networks in various fora
  • Promoting and facilitating execution of business in the Outdoor Advertising industry in legal ways and without resorting to any malpractices.
  • Taking legal help whenever necessary to prevent illegal practices in Outdoor Advertising media, including representing the industry in various High Courts as well as at the Supreme Court of India.
  • Creating infrastructure for training and skill development at various levels and functions in the industry.

Become a member

Join IOAA and be alongside the largest O-O-H Media Companies in India.

Join the only national body of Out-Of-Home Media Owners and safeguard your own and the Indian OOH Media Industry interests and get represented competently both in India and globally.

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  • Training workshops

    IOAA regularly conducts training workshops on various subjects concerning efficient and profitable management of an O-O-H company for its Members.

  • Regulations and Rules

    IOAA negotiates best possible regulations and rules for the industry with Municipalities and State Governments which benefits all its Members.

  • Business opportunity

    IOAA Members get preferred business from the largest Agencies in the industry in India

Why Join IOAA

Members of IOAA stand to benefit in following ways

  • Part of a National Association that is committed to supporting, protecting and promoting your right to do legitimate business of OOH Advertising Media anywhere in India
  • Work within a Standard Operating Process (SOP) which specifies a defined credit period, with review, control & recovery of defaults through monthly reports and meetings with heads of concerned companies and agencies
  • Participation in National Code of Ethics and Best Practices for O-O-H Advertising Media industry and ensure long term sustenance
  • Participation in national directories to get equal opportunities and exposure as larger companies for new businesses
  • Advocacy of IOAA ensures protection from unfair regulatory steps besides access to legal precedents prevailing in different parts of India
  • Access to expert and latest business promotion practices, including creative guidelines and evaluation tool, latest developments in O-O-H Media nationally and globally
  • Access to industry metrics and studies prepared by KPMG, PMAO, Ernst & Young, PWC, McKinsey and other industry bodies
  • Preferred access, with reduced charges, to studies & metrics initiated by IOAA
  • Preferred access to Skill Development programmes for both beginners and for re-skilling, across all unique functions for the O-O-H Media industry, conducted by IOAA together with FICCI and NSDC under the auspices of the Central Ministry of Skill Development
  • Preferred access to Orientation programmes as well as O-O-H Media Talent Development Initiatives conducted by IOAA together with colleges in different cities to ensure adequate supply of fresh talent to the industry
  • Preferred access to industry events and award functions, reports and newsletters
  • Access to use of IOAA office space and meeting room facilities in Mumbai for outstation Members.