The IOAA devotes and focuses its entire energies to develop and nurture resources that would be very difficult or practically impossible for individual companies to create and enjoy.

These include developing close working relationships at national level with critical stakeholders like the Advertising Agencies Association of India (AAAI), the Union Ministry of Urban Development, PHDCCI/FICCI/CII, the Advertising Standards Council of India (ASCI), the Indian Society of Advertisers (ISA), MRUC (Media Research Users Council), CRISIL as well as with the national associations of the OOH industry in USA, UK, Australia, South Africa, Canada and with FEPE – the international association of O-O-H Advertising industry.

These have already resulted in certain remarkable breakthroughs in regulatory and governance as well as on developing metrics that will propel the Indian OOH business to the next level


OAA signed a Memorandum of Understanding (MoU) with the Advertising Agencies Association of India (AAAI) in August, 2015. Pursuant to this MoU, AAAI established the Outdoor Media Forum (OMF) and admitted all Specialist OOH Advertising Agencies as members of the AAAI-OMF. Further, as agreed in the MoU, a Joint Working Committee

(JWC) was also formed, consisting of :

  • Nominated members from IOAA – EC : Chairman of IOAA & others
  • Heads of Specialist OOH Advertising Agencies who are part of AAAI-OMF
  • 2 representatives of AAAI Board: Mr Sam Balsara & Mr Ashish Bhasin (Secy, AAAI).
  • Secretariats of both AAAI and IOAA.


The JWC has met each month over last 10 months till now. It has succeeded in establishing a Standard Operating Process (SOP) that is in the process of being implemented.

The JWC provides a platform for Media Companies to interact with heads of the largest Specialist Agencies in India, who together control about 60% of the business of OOH Advertising. As the business of OOH Advertising is spread throughout the country, including some of the remotest parts, often prevailing practices go against business policies or principles that are preferred nationally at a macro level. Hence, it becomes imperative to have an active and live platform that addresses aberrations and help the industry to stay on preferred track and collectively move towards achieving goal of 10%Plus market share of advertising revenues.

Key Facts & Figures

In association with Greenline Glo, a Lodestar UM group company, the brand once again captures the outdoor to initiate booking for its new X series


Indian OOH to grow by 10% in 2018 by Pitch Madison

2018 expect the Outdoor advertising sector to grow by 10% in 2018.


Adex Revenue to grow by Rs 3,395 crore

Outdoor is expected to grow due to upcoming State Assembly and center Elections in 2018


Mumbai,largest contributor to OOH in India

Mumbai continues to be the largest contributor to OOH at 18%, followed by Delhi at 14% and Bangalore at 11%.


Advertising Reports 2018 by Pitch Madison

2018 Growth expected to be 12% after two disappointing Years.