Indian Outdoor Advertising Association (IOAA) is the national body of Outdoor Media owners with more than 80% of top Out-Of-Home Media owners and 220+ members across India. Registered under the Indian Companies Act 2013 as a Not-for-Profit Company, IOAA principle objective is to protect and promote the interests of Outdoor Advertising Media businesses in India.
IOAA provides a friendly gateway to the diverse world of outdoor advertising industry, introducing new opportunities, innovative products, international strategies and safeguarding the interest of OOH industry by representing it on national and international platforms.
Automated process for members to record & monitor overdue payments, pending release orders and interact with OOH Agencies and Advertisers on commercial aspects of the business and resolve issues swiftly.
These records are acted upon by the Joint Working Committee of the IOAA and the Advertising Agencies Association of India (AAAI) to resolve issues of payment default and high risk commercial transactions.
For existing members : login with your ID and Password, go to >>> Credit Control >>>select 'Customer Complaint' for lodging a complaint with IOAA secretariat or select 'CCC meeting' for uploading overdue outstandings
Notice : Payment Defaulter List
Stay updated with local and global news from O-O-H Media Industry
What is the total revenue of the Out-of-Home advertising industry in India? or – at least – in cities like Delhi & Mumbai? How much revenues do Hoardings or Bus Shelters get? So, if you are a media Company in Delhi or Aurangabad, what is your market share of revenues? Or of total display sites in the city? So, how do you judge your performance efficiency? only by gross growth of revenues or PBT over previous year? Is that enough?
Rework on the technical issues is expected to delay the final policy implementation, as also the appointment of new Judge
India’s OOH industry is expected to benefit this year from infrastructure spending and government initiatives – as well as elections and sporting events – but it urgently needs to address the lack of standard metrics for this this sector, according to observers.
Rachana Lokhande, CEO, Kinetic India asserts that Transit, Technology and Data are the OOH growth drivers
The OOH Media Locator has multi-level search capabilities to provide Media Agencies, Media Planners a reference/planning tool for planning media campaigns in future...
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OOH Directory will serve as a directory database of all the legal Outdoor Media sites and options for OOH Media Industry...
2018 expect the Outdoor advertising sector to grow by 10% in 2018.
Outdoor is expected to grow due to upcoming State Assembly and center Elections in 2018
Mumbai continues to be the largest contributor to OOH at 18%, followed by Delhi at 14% and Bangalore at 11%.
2018 Growth expected to be 12% after two disappointing Years.
Join IOAA and be alongside the largest O-O-H Media Companies in India.
Join the only national body of Out-Of-Home Media Owners and safeguard your own and the Indian OOH Media Industry interests and get represented competently both in India and globally.
Register NowIOAA regularly conducts training workshops on various subjects concerning efficient and profitable management of an O-O-H company for its Members.
IOAA negotiates best possible regulations and rules for the industry with Municipalities and State Governments which benefits all its Members.
IOAA Members get preferred business from the largest Agencies in the industry in India
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