Indian Outdoor Advertising Association (IOAA) is the national body of Outdoor Media owners with more than 80% of top Out-Of-Home Media owners and 220+ members across India. Registered under the Indian Companies Act 2013 as a Not-for-Profit Company, IOAA principle objective is to protect and promote the interests of Outdoor Advertising Media businesses in India.
IOAA provides a friendly gateway to the diverse world of outdoor advertising industry, introducing new opportunities, innovative products, international strategies and safeguarding the interest of OOH industry by representing it on national and international platforms.
Automated process for members to record & monitor overdue payments, pending release orders and interact with OOH Agencies and Advertisers on commercial aspects of the business and resolve issues swiftly.
These records are acted upon by the Joint Working Committee of the IOAA and the Advertising Agencies Association of India (AAAI) to resolve issues of payment default and high risk commercial transactions.
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A decade ago, billboards were seen as outdated and irrelevant, relegated to informing you of the Cracker Barrel or gas station at the next exit. Today, in the midst of an online marketing boom, they’re one of the fastest-growing ad commodities on the market.
In an HC court hearing, the Counsel for BBMP pointed out that while the media used is cited as recyclable, it needs to be checked if the same is bio-degradable
Media houses, from print to television, from radio to digital will use their editorial and advertisement space and time to promote Great Kerala Shopping Utsav
Credit Analysis Team of IOAA issues warning and update to its members regarding the credit defualters
The OOH Media Locator has multi-level search capabilities to provide Media Agencies, Media Planners a reference/planning tool for planning media campaigns in future...
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OOH Directory will serve as a directory database of all the legal Outdoor Media sites and options for OOH Media Industry...
2018 expect the Outdoor advertising sector to grow by 10% in 2018.
Outdoor is expected to grow due to upcoming State Assembly and center Elections in 2018
Mumbai continues to be the largest contributor to OOH at 18%, followed by Delhi at 14% and Bangalore at 11%.
2018 Growth expected to be 12% after two disappointing Years.
Join IOAA and be alongside the largest O-O-H Media Companies in India.
Join the only national body of Out-Of-Home Media Owners and safeguard your own and the Indian OOH Media Industry interests and get represented competently both in India and globally.
Register NowIOAA regularly conducts training workshops on various subjects concerning efficient and profitable management of an O-O-H company for its Members.
IOAA negotiates best possible regulations and rules for the industry with Municipalities and State Governments which benefits all its Members.
IOAA Members get preferred business from the largest Agencies in the industry in India
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