After being adversely hit by the 2018 floods last Onam, the OOH industry in the state is looking to make the most this year
With this development both DOOH networks - TagTalk & BizTalk will be available online to advertisers.
Laqshya Media Group (LMG), one of the largest independent media conglomerates in India, has launched ‘SHARP’ (Strategic Hyperlocal AI-powered Reach Planner), a first of its kind state-of-the-art planning tool for measuring the effectiveness and media value of Outdoor campaigns.
This podCAST is a review of comments from the presentation given at the 2019 OOH Conference by keynote speaker, Nick Brien. Nick Brien is the CEO of Dentsu Aegis Network Americas.
To create awareness on industry trends, Kinetic India hosted a workshop on Programmatic Advertising Digital OOH on 12th July 2019 at the GroupM Mumbai office
What is the total revenue of the Out-of-Home advertising industry in India? or – at least – in cities like Delhi & Mumbai? How much revenues do Hoardings or Bus Shelters get? So, if you are a media Company in Delhi or Aurangabad, what is your market share of revenues? Or of total display sites in the city? So, how do you judge your performance efficiency? only by gross growth of revenues or PBT over previous year? Is that enough?
Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA
Media houses, from print to television, from radio to digital will use their editorial and advertisement space and time to promote Great Kerala Shopping Utsav
Credit Analysis Team of IOAA issues warning and update to its members regarding the credit defualters
The Court has observed that the media should be erected only in the specific locations permitted by the concerned local bodies