News

South OOH industry in doldrums; hopes pinned on Hyderabad, Chennai to drive spends

Source Exchange4media -October 29, 2018

Kerala Floods and BBMP ban on hoardings are playing spoilsport for South OOH industry this Diwali

BBMP to check media material used on Bengaluru skywalks, BQS

Source Media4 Growth -October 29, 2018

In an HC court hearing, the Counsel for BBMP pointed out that while the media used is cited as recyclable, it needs to be checked if the same is bio-degradable

Hyundai Santro gears up for strong OOH presence

Source Media4 Growth -October 26, 2018

OOH campaigns and on-ground activities will be conducted in bursts, along with other media activities starting from today

Bengaluru OOH industry steps outdoor in big numbers to protest against BBMP ban

Source Media4 Growth -October 26, 2018

The industry lodged its protest peacefully and vehemently against BBMP’s Outdoor Signage & Public Messaging Byelaws 2018

Kerala media houses partner to revive the state through the Great Kerala Shopping Utsav

Source Media4 Growth -October 26, 2018

Media houses, from print to television, from radio to digital will use their editorial and advertisement space and time to promote Great Kerala Shopping Utsav

IOAA Active Defaulter List

Source IOAA Credit Analysis Team -October 12, 2018

Credit Analysis Team of IOAA issues warning and update to its members regarding the credit defualters

Kerala HC orders local bodies to root out illegal media on a war-footing

Source Media4Growth -October 11, 2018

The Court has observed that the media should be erected only in the specific locations permitted by the concerned local bodies

Mondelez India aims to dominate OOH with contextual messaging

Source Media4Growth -July 20, 2018

The brand team is preparing for the festive calendar starting with Friendship Day and until Diwali where the brand will be seen leveraging the outdoor medium with contextual messaging around ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’

Jeep Compass dominates Mumbai-Pune Expressway

Source Media4Growth -July 19, 2018

The iconic Jeep Compass brand installation, put up by Laqshya Media Group, exemplifies the auto major’s thrust on market leadership

OOH can play a key role in Mumbai city beautification

Source Media4Growth -July 13, 2018

Nidhi Choudhari, Deputy Commissioner - Special, MCGM, talks about the corporation’s outlook on OOH advertising in the city