News

ECI urges political parties to make local bodies election campaigning eco-friendly

Source Media4growth -November 24, 2020

The apex body has mandated to use materials which are environment friendly and soil soluble materials such as cotton, paper or polyethylene for electioneering and mass campaigning

Sweden’s Outdoor Impact joins The World Out of Home Organization

Source Media4growth -November 24, 2020

Through the year we have seen the clear benefit of the global cooperation inspired by WOO, says Mats Rönne

Philips Professional Display Solutions appoints Marion Chaignon to execute EMEA marketing strategy

Source Media4growth -November 23, 2020

Experienced marketer, Marion, has played an integral role in building marketing campaigns for some of the world’s biggest technology brands.

‘Global OOH market is set to back bounce in 2021’ says PWC Global report

Source Media4growth -November 20, 2020

DOOH technologies will play a central role in quantifying advertisers’ return on investment as they are turning away from traditionally preferred channels such as cinema or OOH advertising, hit hard by Covid19

Tonic Worldwide expands its footprints in South India in partnership with Stoppress

Source Media4growth -November 19, 2020

Both agencies will continue to operate as distinct brands and organizational structures while working together

Data to become ‘Constant Influence’ by 2030: WPP Report

Source Media4growth -November 19, 2020

The latest report ‘Data 2030’ states that creativity and data will no longer consider as separate functions in the marketing world

Telangana govt spent INR 177 crore on OOH advertising in 2014-2018

Source Media4growth -November 18, 2020

As per RTI reply, the government spent to publicize government developments, welfare schemes and various other flagship programs

Havas Group India appoints Prashant Tekwani as EVP & Business Head of Havas CX, India

Source Media4growth -November 17, 2020

Havas Creative globally recently launched Havas CX – a new, international network dedicated to delivering meaningful brand experiences across the entire customer journey.

ICICI Lombard provides cycles and helmets to Mumbai Dabbawallas as Diwali gift

Source Media4growth -November 17, 2020

The effort is in sync with the brand’s aim to help different set of stakeholders restart their lives, under its #RestartRight campaign

Bhubaneswar MC reports INR 10 cr loss from outdoor media

Source Media4growth -November 13, 2020

The media owners confirmed that license fee hasn’t been submitted as rebate scheme is awaited