News

OAAA releases OpenDirect 1.5.1 update to spec for buying & selling premium OOH via standardised automated workflow

Source Media4growth -May 28, 2021

OpenDirect 1.5.1 will open the doorway to controlled access and improved tracking of inventory across systems.

Gold OBIE Winner in Non-Profits & Public Service

Source Media4growth -May 28, 2021

Extra Credit Projects won the award for the ‘Ruth Bader Ginsburg Tribute’

‘Mounters have a key role cut out in campaign ideation’

Source Media4growth -May 28, 2021

Satish Hooda, Founder of Raj Roshan sees a more meaningful engagement of innovators and mounters in campaign ideation and rollout plans.

‘Delayed payments, margin squeeze burden innovation fabrication, mounting business’

Source Media4growth -May 28, 2021

The pandemic has put additional burden on the innovators, posing immense threat to our survival: Sanjay Sirpaul, MD, Sakshi Advertising.

IOAA approaches Finance Minister for tax exemptions, credit support to revive OOH business

Source Media4growth -May 28, 2021

The apex body has urged the ministry to consider extending the Emergency Credit Line Guarantee Scheme (ECLGS) to Indian OOH enterprises which are also MSMEs.

Mondelez concludes Google Ads, Oracle Bluekai pilot campaign in Pakistan

Source Media4growth -May 26, 2021

Communication & media agency Brainchild cites that the campaigns resulted in 15% uplift in click-through rate; the campaign was rolled out using a blend of first-party data and second-party data to find an audience with high student affinity data sets.

Clear Channel Europe expands partnership with Broadsign to transform DOOH sales experience

Source Media4growth -May 26, 2021

The expanded strategic alliance brings the full stack of Broadsign OOH marketing solutions to CCE’s network, sets the stage for new innovation and optimization across DOOH transactions.

‘Innovations are absolutely necessary for OOH’

Source Media4growth -May 26, 2021

Emraan Kureshi, MD, Active Media Innovations cites that fabrication of innovations calls for multiple expertise, such as, in woodwork, metalwork, sculpting, electrical work, etc.

OAAA releases Digital Video Out of Home Buyers' Guide

Source Media4growth -May 26, 2021

The guide covers audience segmentation, including mobile and contextual targeting; location-enhancing content; publishers; measurement and attribution, including VOOH impression measurement and proof-of-play; VOOH ad formats.

How OOH can go more digital and mobile

Source Media4growth -May 24, 2021

Christian Schmalzl, Co-CEO, Stroer SE &CO. KGaA, and Andy Sriubas, Chief Commercial Officer, OUTFRONT Media, talked about the dynamics of digital and mobile marketing in the context of OOH in WOO European Forum meeting.