News

‘Collaboration, audience data, quality assets key to transit media growth’

Source Media4growth -February 12, 2020

Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions share their perspectives on whether agencies are willing to bet bigger on transit media

HDFC ERGO to spread ‘Bad News - Good News’ on OOH

Source Media4growth -February 12, 2020

A multimedia campaign will be launched on the OOH medium in 17 cities

Bus branding takes rural marketing many a mile: Rural marketing expert Prashant Mandke

Source Media4growth -February 11, 2020

The quality of bus media is improving everywhere

Western Railway bullish on advertising revenue growth

Source Media4growth -February 11, 2020

G V L Satyakumar, Divisional Railway Manager, Mumbai Division, Western Railway & Jagriti Singla, Senior Divisional Commercial Manager, Western Railway cite the new advertising avenues being created

Southern Railway floats multiple tenders for non-digital media

Source Media4growth -February 10, 2020

The tender holding rights to be awarded for a period of 5 years

New technologies will transform airport advertising experiences: Charu Malhotra, Head - Marketing, Somany

Source Media4growth -February 10, 2020

‘Transit media is a smart choice because of the relatively lower cost of media, exposure, exclusivity and targeting opportunities’

Mumbai Metro expansion will spur advertising on its networks: Devendra Kumar Sharma, MD, MMMOCL

Source Media4growth -February 10, 2020

Metro network is cut out for DOOH expansion, says DK Sharma

RailTel to roll out pan-India RDN project covering 2,184 railway stations

Source Media4growth -February 10, 2020

The project will be awarded to concessionaires for a period of 10 years, extendable by another 5 years

2nd Transit Media Talks conference gets underway

Source Media4growth -February 6, 2020

The conference directs sharp focus on transit media growth and its future

GroupM estimates growth of 10.7% for Indian Ad market in 2020

Source Media4growth -February 6, 2020

Even with an overall slowdown in the global economy Indian media spends are expected to be between low to moderate in H1, with robust growth anticipated in H2 2020