News

Staying float a roller coaster ride for new OOH firms

Source Media4growth -April 3, 2020

Firms that have investor backing would be better placed to tide over the challenges that are unfolding everywhere

Impact of COVID-19 on Global Ad Spend

Source Media4growth -April 3, 2020

Pubmatic releases the decline in advertising with the constant spread of virus infection world-widely

Ogilvy Delhi wins creative duties of Sleepwell

Source Media4growth -April 3, 2020

The brand looks to expand its product portfolio whilst maintaining its strong growth in the mattress category

SLICE brings alive ‘Thickest Mango Drink’ proposition on OOH

Source Media4growth -April 1, 2020

Media Supplements creates an indomitable outdoor presence for the fruit based soft drink in Mumbai & Delhi

RailTel tender dates for RDN projects in Region 1, Region 1 extended

Source Media4growth -April 1, 2020

The last date for submission of pre-bid queries is now April 19, 2020, whereas the Pre- Bid Meeting will be held on April 21; bids to be submitted by May 25

OOH to reach Rs 46bn level in 2022 from Rs 39.1bn in 2019: FICCI-EY M&E Report

Source Media4growth -March 30, 2020

Traditional media accounted for 54% of total OOH revenues, transit 39%, DOOH 2%

IOAA makes representation to govt bodies for financial relief in the face of COVID-19 fallout

Source Media4growth -March 30, 2020

The apex body has also highlighted the industry’s pro-active role in reinforcing critical public messaging

RailTel publishes RFP to refurbish RDN for two regions

Source Media4growth -March 26, 2020

The participants have been asked to submit bids by the 4th, May 2020 and meetings will be held online

Transit media operators weighed down by growing revenue losses

Source Media4growth -March 26, 2020

Getting transit media business back on the rails will be a gargantuan task, they maintain

OAAA exploring safeguards for US OOH business

Source Media4growth -March 25, 2020

The OOH industry could benefit from the government stimulus packages and other spends