OpenDirect 1.5.1 will open the doorway to controlled access and improved tracking of inventory across systems.
Extra Credit Projects won the award for the ‘Ruth Bader Ginsburg Tribute’
Satish Hooda, Founder of Raj Roshan sees a more meaningful engagement of innovators and mounters in campaign ideation and rollout plans.
The pandemic has put additional burden on the innovators, posing immense threat to our survival: Sanjay Sirpaul, MD, Sakshi Advertising.
The apex body has urged the ministry to consider extending the Emergency Credit Line Guarantee Scheme (ECLGS) to Indian OOH enterprises which are also MSMEs.
Communication & media agency Brainchild cites that the campaigns resulted in 15% uplift in click-through rate; the campaign was rolled out using a blend of first-party data and second-party data to find an audience with high student affinity data sets.
The expanded strategic alliance brings the full stack of Broadsign OOH marketing solutions to CCE’s network, sets the stage for new innovation and optimization across DOOH transactions.
Emraan Kureshi, MD, Active Media Innovations cites that fabrication of innovations calls for multiple expertise, such as, in woodwork, metalwork, sculpting, electrical work, etc.
The guide covers audience segmentation, including mobile and contextual targeting; location-enhancing content; publishers; measurement and attribution, including VOOH impression measurement and proof-of-play; VOOH ad formats.
Christian Schmalzl, Co-CEO, Stroer SE &CO. KGaA, and Andy Sriubas, Chief Commercial Officer, OUTFRONT Media, talked about the dynamics of digital and mobile marketing in the context of OOH in WOO European Forum meeting.