News

alooh! Forum 2019 in Buenos Aires on Sept 26-28

Source M4G -August 20, 2019

The 3-day convention will have knowledge sessions, networking opportunities and participation of a gamut of OOH solutions providers

Declining consumer spends affect OOH Growth

Source M4G -August 9, 2019

Pitch Madison Advertising Outlook Report 2019 revised downwards OOH growth from 11.4% to 5.0% for 2019

South Central Railway invites bulk tenders for static and digital media

Source media4growth -August 7, 2019

The contract period for both the bid has been awarded to 5 years for the stretch between Secunderabad and Hyderabad Div

Ahmedabad’s geography curbing its OOH potential

Source media4growth -August 7, 2019

Regional media owner feels that the city offers no scope for cluster branding, which is preferred by brands

Kerala’s OOH industry expecting 5-20% growth this festive season

Source exchange4media -July 19, 2019

After being adversely hit by the 2018 floods last Onam, the OOH industry in the state is looking to make the most this year

Taggify and Surfboard Digital sign exclusive 3 year contract with Eyetalk Media Ventures

Source exchange4media -July 18, 2019

With this development both DOOH networks - TagTalk & BizTalk will be available online to advertisers.

Laqshya Media 'SHARP'ens measurement metrics for OOH campaigns

Source ADgully -July 18, 2019

Laqshya Media Group (LMG), one of the largest independent media conglomerates in India, has launched ‘SHARP’ (Strategic Hyperlocal AI-powered Reach Planner), a first of its kind state-of-the-art planning tool for measuring the effectiveness and media value of Outdoor campaigns.

Does Today’s OOH Industry Have Enough: Ambition? Altitude? Innovation? Disruption? ‘The Nick Brien Cast’

Source OOH TODAY -July 18, 2019

This podCAST is a review of comments from the presentation given at the 2019 OOH Conference by keynote speaker, Nick Brien. Nick Brien is the CEO of Dentsu Aegis Network Americas.

Kinetic India integrates OOH with digital technology

Source exchange4media -July 18, 2019

To create awareness on industry trends, Kinetic India hosted a workshop on Programmatic Advertising Digital OOH on 12th July 2019 at the GroupM Mumbai office

Your Best estimate of OOH Revenues in cities where you are located

Source IOAA -March 20, 2019

What is the total revenue of the Out-of-Home advertising industry in India? or – at least – in cities like Delhi & Mumbai? How much revenues do Hoardings or Bus Shelters get? So, if you are a media Company in Delhi or Aurangabad, what is your market share of revenues? Or of total display sites in the city? So, how do you judge your performance efficiency? only by gross growth of revenues or PBT over previous year? Is that enough?