News

Kolkata Municipal launches Tathya Sandhani app for outdoor advertising

Source Media4 Growth -January 14, 2019

The app supports data on legal sites and identification of media

Railways introducing barter advertising on trial basis

Source Media4 Growth -January 4, 2019

The railways has devised a unique way of allowing companies to advertise on trains in lieu of any product or service they have delivered to passengers on board designated trains

Punjab govt puts media owners in a bind

Source Media4 Growth -January 4, 2019

Media owners expected to provide sites at no profit margin

Karnataka govt asked to expedite approval of draft outdoor ad bylaws

Source Media4 Growth -January 4, 2019

The Bench has also asked the city police to be more vigilant on illegal posters and flexes being put up on the streets

Karnataka govt asked to expedite approval of draft outdoor ad bylaws

Source Media4 Growth -January 4, 2019

The Bench has also asked the city police to be more vigilant on illegal posters and flexes being put up on the streets

The hottest advertising trend of 2018? Billboards.

Source Digital Signage Pulse -December 3, 2018

A decade ago, billboards were seen as outdated and irrelevant, relegated to informing you of the Cracker Barrel or gas station at the next exit. Today, in the midst of an online marketing boom, they’re one of the fastest-growing ad commodities on the market.

BBMP to check media material used on Bengaluru skywalks, BQS

Source Media4 Growth -October 29, 2018

In an HC court hearing, the Counsel for BBMP pointed out that while the media used is cited as recyclable, it needs to be checked if the same is bio-degradable

Kerala media houses partner to revive the state through the Great Kerala Shopping Utsav

Source Media4 Growth -October 26, 2018

Media houses, from print to television, from radio to digital will use their editorial and advertisement space and time to promote Great Kerala Shopping Utsav

IOAA Active Defaulter List

Source IOAA Credit Analysis Team -October 12, 2018

Credit Analysis Team of IOAA issues warning and update to its members regarding the credit defualters

Kerala HC orders local bodies to root out illegal media on a war-footing

Source Media4Growth -October 11, 2018

The Court has observed that the media should be erected only in the specific locations permitted by the concerned local bodies