News

Your Best estimate of OOH Revenues in cities where you are located

Source IOAA -March 20, 2019

What is the total revenue of the Out-of-Home advertising industry in India? or – at least – in cities like Delhi & Mumbai? How much revenues do Hoardings or Bus Shelters get? So, if you are a media Company in Delhi or Aurangabad, what is your market share of revenues? Or of total display sites in the city? So, how do you judge your performance efficiency? only by gross growth of revenues or PBT over previous year? Is that enough?

Display Metrics India unveils OOH metrics development roadmap

Source Media4 Growth -January 25, 2019

Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA

Kerala media houses partner to revive the state through the Great Kerala Shopping Utsav

Source Media4 Growth -October 26, 2018

Media houses, from print to television, from radio to digital will use their editorial and advertisement space and time to promote Great Kerala Shopping Utsav

IOAA Active Defaulter List

Source IOAA Credit Analysis Team -October 12, 2018

Credit Analysis Team of IOAA issues warning and update to its members regarding the credit defualters

Kerala HC orders local bodies to root out illegal media on a war-footing

Source Media4Growth -October 11, 2018

The Court has observed that the media should be erected only in the specific locations permitted by the concerned local bodies

Mondelez India aims to dominate OOH with contextual messaging

Source Media4Growth -July 20, 2018

The brand team is preparing for the festive calendar starting with Friendship Day and until Diwali where the brand will be seen leveraging the outdoor medium with contextual messaging around ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’

Jeep Compass dominates Mumbai-Pune Expressway

Source Media4Growth -July 19, 2018

The iconic Jeep Compass brand installation, put up by Laqshya Media Group, exemplifies the auto major’s thrust on market leadership

OOH can play a key role in Mumbai city beautification

Source Media4Growth -July 13, 2018

Nidhi Choudhari, Deputy Commissioner - Special, MCGM, talks about the corporation’s outlook on OOH advertising in the city

Agra Nagar Nigam targets Rs 25 crore ad tax revenues in FY2018-19

Source Media4growth -April 4, 2018

Home » OOH News » Agra Nagar Nigam targets Rs 25 crore ad tax revenues in FY2018-19 Agra Nagar Nigam targets Rs 25 crore ad tax revenues in FY2018-19 By Bhawana Anand - April 04, 2018The civic body is taking pro-active steps to make the OOH advertising norms industry-friendly without compromising on the urban landscape

Parle Agro announces Rs 100 crore multimedia campaign

Source Media4growth -April 4, 2018

2018The multimedia campaign will have a significant OOH component as well as on-ground activations that amplify the 360-degree campaign