News

Commuting for a good cause

Source Media4Growth -December 3, 2021

As part of the on-going publicity efforts to encourage commuters to use contactless bank cards for public transport fare payment, Mastercard, Stellar Lifestyle Pte Ltd’s media and digital arm Stellar Ace have signed up as partners of the Unleash the Gates campaign with Transit Link Pte Ltd (TransitLink)

Impressions of some great OOH across the globe

Source Media4Growth -December 3, 2021

In this new section called OOH Travelogue, we bring you a series of articles by industry professionals wherein they recollect their travels and share some of their most memorable OOH impressions and experiences from across the globe. In the first in this series, we have Jayesh Yagnik, CEO, MOMS Outdoor Media, penning down his thoughts on some of the best OOH he has encountered during this travels. Read on..

Brands having strong consumer pull prone to high Brand Reputation risk in digital arena, states study

Source Media4Growth -November 30, 2021

Brand Reputation Index (BRIX) measures the risk score of potential frauds and scams that can be done leveraging a brand’s equity

Srishti Communications takes up Presenting Sponsorship of India Talks OOH Conference at Sahara Star Mumbai on Jan 18, 2022

Source Media4Growth -November 30, 2021

S Kumar, Managing Director of Srishti Communications views the conference as an opportune occasion for the Indian OOH stakeholder groups to step up the collaborative efforts and propel the industry’s growth engine to scale new heights

‘Retail DOOH networks set to grow multi-fold’

Source Media4Growth -November 29, 2021

Quividi CEO Laetitia Lim sees huge growth prospects for DOOH given that retail media is estimated to become a $100 billion business opportunity for retailers

Rail passenger traffic volume consistently rising

Source Media4Growth -November 29, 2021

The passenger originating data for Oct 2021 stood at 344.41 million, as compared to 61.86 million in Oct 2020

adidas unveils running track at DBX’s busiest arrival area

Source Media4Growth -November 26, 2021

The unique experiential concept falls in line with the brand’s efforts to contribute to the city’s efforts to promote health and fitness

India Talks OOH conference to be held in Mumbai on January 18, 2022

Source Media4Growth -November 26, 2021

The one-day conference will have focused discussions and presentations on subjects that are intertwined with the core needs of Indian OOH

OMIG releases playbook on shared learnings from running creative, innovative OOH

Source Media4Growth -November 24, 2021

The playbook offers a perspective on the strategies used by the marketing innovators in planning and executing their campaigns to drive efficient outcomes

Go ahead and feel good, urges Zivame’s VM campaign

Source Media4Growth -November 24, 2021

Executed by Catalyst Design in the South and West, innerwear brand Zivame’s new window campaign, which was rolled out across 88 stores pan India, is based on the theme ‘Dekho Maine Kya Kiya’ and encourages women to push their boundaries.