Philips D-Line displays help Kwik Trip create new revenue streams, drive sales and achieve cost savings of nearly $2 million.
The FICCI-EY report on Indian Media and Entertainment also says that DOOH will become more dominant in 2021.
Sumit Goswami, Business Director, Brandscope India explains that a permutation of site dimension, line of sight and time taken to cross the site (during peak or non-peak hour) determines the choice of a site for advertising.
Ocean provides high profile outdoor media spaces.
The campaign was unfurled on bqs media at prominent locations on the city.
Licensee shall be granted advertisement rights at the selected metro stations to design, procure / manufacture, install, manage, operate, maintain, market and sell advertising opportunities subject to the terms and conditions
An RFP for 13 co-branding stations and a tender for audio commercial announcements have been launched by the corporation
The appointment is effective from March 1, 2021. The Bureau of Outreach and Communication (BOC), earlier known as Directorate of Advertising and Visual Publicity (DAVP), is the nodal organisation of the Govt of India for advertising and communication.
The OOH campaign has been spotted in Delhi across varied formats.
The first such hoarding was launched along the Bandra-Worli Sea Link in Mumbai earlier this week.