News

OOH can play a key role in Mumbai city beautification

Source Media4Growth -July 13, 2018

Nidhi Choudhari, Deputy Commissioner - Special, MCGM, talks about the corporation’s outlook on OOH advertising in the city

Agra Nagar Nigam targets Rs 25 crore ad tax revenues in FY2018-19

Source Media4growth -April 4, 2018

Home » OOH News » Agra Nagar Nigam targets Rs 25 crore ad tax revenues in FY2018-19 Agra Nagar Nigam targets Rs 25 crore ad tax revenues in FY2018-19 By Bhawana Anand - April 04, 2018The civic body is taking pro-active steps to make the OOH advertising norms industry-friendly without compromising on the urban landscape

Parle Agro announces Rs 100 crore multimedia campaign

Source Media4growth -April 4, 2018

2018The multimedia campaign will have a significant OOH component as well as on-ground activations that amplify the 360-degree campaign

Outdoor norms relaxed for promotion of UP Investors Summit 2018

Source Media4Growth -February 20, 2018

Industry sees the relaxation as a temporary step, uncertain about how the tide will change for OOH business in the city of Lucknow

One voice a must for industry, say Karnataka OOH leaders

Source Media4Growth -February 15, 2018

S M Jawad, Director, Ad Links, Vishwanath R Naik, Director, Pinnacle and Pradeep Kumar Kokkanti R, CMD, Vijaya OOH Media said in unison that the industry’s key constituents need to come together and articulate the common issues on one voice.

Mumbai Metro a sought after platform for Experiential Marketing

Source ADGULLY -January 22, 2018

Understanding the urge of a more consumer-centric and personalized marketing, brands are on a lookout for high impact and highly visible mediums to grab the attention of an over-advertised consumer.

Media 24X7 wins hoardings contract in Agra Cantt areaa

Source Media4Growth -December 29, 2017

The OOH specialist agency will handle the Planning , Buying & Creative Innovations of Outdoor Media & Experiential communication across six states in East region which includes Bihar, Chhattisgarh, Jharkhand, Odisha, Sikkim, UP and WB

Retrospective: Delta Dating Wall among best of 2017

Source Media4Growth -December 29, 2017

Delta Air Lines had created the dating wall along with Wieden + Kennedy New York (along with Colossal Media), with a partnership with Tinder that featured photos of nine exotic destinations painted on a wall in Brooklyn

Ad agencies, outdoor ad association finally agree on a standard operating procedure

Source Brand Equity -November 15, 2017

The SOP will help in regulating the largely unorganised and fragmented outdoor advertising industry, which include billboards, street, roads, highways, transit, and alternative media

Advertising industry creates SOP for outdoor media

Source CampaignIndia -November 15, 2017

To protect the interests of all stakeholders the AAAI and IOAA have agreed upon a standard operating procedure that will be followed by members of both associations.