Home » OOH News » Agra Nagar Nigam targets Rs 25 crore ad tax revenues in FY2018-19 Agra Nagar Nigam targets Rs 25 crore ad tax revenues in FY2018-19 By Bhawana Anand - April 04, 2018The civic body is taking pro-active steps to make the OOH advertising norms industry-friendly without compromising on the urban landscape
2018The multimedia campaign will have a significant OOH component as well as on-ground activations that amplify the 360-degree campaign
Industry sees the relaxation as a temporary step, uncertain about how the tide will change for OOH business in the city of Lucknow
S M Jawad, Director, Ad Links, Vishwanath R Naik, Director, Pinnacle and Pradeep Kumar Kokkanti R, CMD, Vijaya OOH Media said in unison that the industry’s key constituents need to come together and articulate the common issues on one voice.
Understanding the urge of a more consumer-centric and personalized marketing, brands are on a lookout for high impact and highly visible mediums to grab the attention of an over-advertised consumer.
The OOH specialist agency will handle the Planning , Buying & Creative Innovations of Outdoor Media & Experiential communication across six states in East region which includes Bihar, Chhattisgarh, Jharkhand, Odisha, Sikkim, UP and WB
Delta Air Lines had created the dating wall along with Wieden + Kennedy New York (along with Colossal Media), with a partnership with Tinder that featured photos of nine exotic destinations painted on a wall in Brooklyn
The SOP will help in regulating the largely unorganised and fragmented outdoor advertising industry, which include billboards, street, roads, highways, transit, and alternative media
To protect the interests of all stakeholders the AAAI and IOAA have agreed upon a standard operating procedure that will be followed by members of both associations.
One of the important features of this agreement is that advertisers will not be allowed to shift their businesses to another agency until dues of the earlier agency are fully settled.