News

pDOOH platform The Neuron launches DOOH Design Studio

Source Media4Growth -June 29, 2022

The DOOH Design Studio is a specialist digital billboard creative design studio

US-based Intersection expands premium pDOOH offering with Broadsign Reach integration

Source Media4Growth -June 29, 2022

Activation unlocks access to thousands of Intersection screens located in high-density areas across the U.S. on Broadsign-supported DSPs

UK’s Ocean Outdoor brings Wimbledon to its full motion network

Source Media4Growth -June 28, 2022

Director of Ocean Labs Catherine Morgan says: “By bringing SW19 to W12, visitors to Westfield London will be able to soak up the atmosphere and action of The Championships as it happens.”

India TV Marketing Head Nikhil Mathur part of OAA 2022 Jury

Source Media4Growth -June 28, 2022

Nikhil Mathur has 15 years of experience in brand marketing and events and has played an instrumental role in establishing several key news media brands.

Times OOH unveils Property Expo at Indore Airport

Source Media4Growth -June 27, 2022

Real estate brands and projects like Omaxe, Medicaps Business Park, Shikharji Dreams, Grand Virasat are participating in the Expo.

Basant Rathore, Sr VP - Strategic Planning, Brand & Business Development, Jagran Prakashan joins OAA 2022 Jury

Source Media4Growth -June 27, 2022

An experienced media management professional, Basant in his earlier media planning stint worked at agencies such as Ogilvy, Mudra, Mindshare and Madison, where he planned and bought media for leading brands across diverse categories, from chocolates to automobiles.

Abhinav Iyer, GM - Marketing & Strategy, Muthoot Finance & The Muthoot Group, part of OAA 2022 jury

Source Media4growth -June 14, 2022

Over the last 8 years, Abhinav has led a plethora of transformational marketing initiatives for Muthoot Finance, including the engagement of Amitabh Bachchan as the Brand Ambassador, partnering with Chennai Super Kings as their Principal Team Partner, associating with India Super League and Jaipur Pink Panthers, to name a few

Globally OOH to grow at 26% in 2022: GroupM Mid-Year Advertising Forecast

Source Media4growth -June 14, 2022

Global advertising industry growth pegged at 8.4%

Mark Bracey, Co-Founder & Chief Commercial Officer, DoohClick to address OAC 2022

Source Media4growth -June 13, 2022

Mark Bracey will be sharing his perspectives on ‘Digitalising OOH business for smart outcomes’

Times OOH unveils advanced, impactful ad network at Kolkata International Airport

Source Media4growth -June 13, 2022

The formats include impactful video walls, a network of digital screens, static media, wall wraps, interactive experience zones, billboards, etc.