The 3-day convention will have knowledge sessions, networking opportunities and participation of a gamut of OOH solutions providers
Pitch Madison Advertising Outlook Report 2019 revised downwards OOH growth from 11.4% to 5.0% for 2019
The contract period for both the bid has been awarded to 5 years for the stretch between Secunderabad and Hyderabad Div
Regional media owner feels that the city offers no scope for cluster branding, which is preferred by brands
After being adversely hit by the 2018 floods last Onam, the OOH industry in the state is looking to make the most this year
With this development both DOOH networks - TagTalk & BizTalk will be available online to advertisers.
Laqshya Media Group (LMG), one of the largest independent media conglomerates in India, has launched ‘SHARP’ (Strategic Hyperlocal AI-powered Reach Planner), a first of its kind state-of-the-art planning tool for measuring the effectiveness and media value of Outdoor campaigns.
This podCAST is a review of comments from the presentation given at the 2019 OOH Conference by keynote speaker, Nick Brien. Nick Brien is the CEO of Dentsu Aegis Network Americas.
To create awareness on industry trends, Kinetic India hosted a workshop on Programmatic Advertising Digital OOH on 12th July 2019 at the GroupM Mumbai office
What is the total revenue of the Out-of-Home advertising industry in India? or – at least – in cities like Delhi & Mumbai? How much revenues do Hoardings or Bus Shelters get? So, if you are a media Company in Delhi or Aurangabad, what is your market share of revenues? Or of total display sites in the city? So, how do you judge your performance efficiency? only by gross growth of revenues or PBT over previous year? Is that enough?