News

dentsu India elevates Sahil Shah to Managing Partner, WATConsult

Source Media4growth -September 17, 2021

Shah will continue to report into Heeru Dingra - the newly appointed CEO of Isobar India group.

‘We expect a spurt in business in the coming months’

Source Media4growth -September 17, 2021

Navneet Singh Dhingra, Director, Orango Solutions is hopeful that the festive season will provide an impetus to OOH business in the Punjab markets.

‘There are strong signs of business rebound’

Source Media4growth -September 16, 2021

Shavinder Singh Sandhu, Director, Leafberry, points to an increase in business enquiries and media briefs, while sharing his views on how Punjab is faring as an OOH market post Covid.

UDD notifies withdrawal of Bruhat Bengaluru Mahanagara Palike Advertisements Rules, 2021 with immediate effect

Source Media4growth -September 16, 2021

The department has not specified the reasons for withdrawing the Ad Rules.

Experiential marketing: The right choice to sell fintech in rural markets

Source Media4growth -September 15, 2021

Rural customers cannot be converted merely with advertising. So for complex products like digital payment infrastructure, a clear awareness on a mass basis can be generated only with experiential marketing, says Rajesh Radhakrishnan, Chief Marketing Officer, Vritti Solutions.

LPFLEX to design, fabricate, install internal signages & graphics at 12 Nagpur Metro Rail stations

Source Media4growth -September 15, 2021

The company won the project through open e-bidding conducted by Maharashtra Metro Rail Corporation

‘Vivo’ makes an animated presence at Miami International Airport

Source Media4growth -September 7, 2021

JCDecaux rolls out the Netflix campaign using a mix of digital and static media assets.

PETA makes a strong case for adoption of stray animals

Source Media4growth -September 7, 2021

Partners The Media Ant to run a 6-city campaign.

Timely payments critical for OOH recovery

Source Media4growth -August 31, 2021

Media owners weigh in on the need for streamlining and facilitating timely payments from buyers

OAAA partners with IAB Tech Lab to align DOOH with OpenRTB

Source Media4growth -August 26, 2021

Open RTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.