News

Kerala’s OOH industry expecting 5-20% growth this festive season

Source exchange4media -July 19, 2019

After being adversely hit by the 2018 floods last Onam, the OOH industry in the state is looking to make the most this year

Taggify and Surfboard Digital sign exclusive 3 year contract with Eyetalk Media Ventures

Source exchange4media -July 18, 2019

With this development both DOOH networks - TagTalk & BizTalk will be available online to advertisers.

Laqshya Media 'SHARP'ens measurement metrics for OOH campaigns

Source ADgully -July 18, 2019

Laqshya Media Group (LMG), one of the largest independent media conglomerates in India, has launched ‘SHARP’ (Strategic Hyperlocal AI-powered Reach Planner), a first of its kind state-of-the-art planning tool for measuring the effectiveness and media value of Outdoor campaigns.

Does Today’s OOH Industry Have Enough: Ambition? Altitude? Innovation? Disruption? ‘The Nick Brien Cast’

Source OOH TODAY -July 18, 2019

This podCAST is a review of comments from the presentation given at the 2019 OOH Conference by keynote speaker, Nick Brien. Nick Brien is the CEO of Dentsu Aegis Network Americas.

Kinetic India integrates OOH with digital technology

Source exchange4media -July 18, 2019

To create awareness on industry trends, Kinetic India hosted a workshop on Programmatic Advertising Digital OOH on 12th July 2019 at the GroupM Mumbai office

Your Best estimate of OOH Revenues in cities where you are located

Source IOAA -March 20, 2019

What is the total revenue of the Out-of-Home advertising industry in India? or – at least – in cities like Delhi & Mumbai? How much revenues do Hoardings or Bus Shelters get? So, if you are a media Company in Delhi or Aurangabad, what is your market share of revenues? Or of total display sites in the city? So, how do you judge your performance efficiency? only by gross growth of revenues or PBT over previous year? Is that enough?

Display Metrics India unveils OOH metrics development roadmap

Source Media4 Growth -January 25, 2019

Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA

Kerala media houses partner to revive the state through the Great Kerala Shopping Utsav

Source Media4 Growth -October 26, 2018

Media houses, from print to television, from radio to digital will use their editorial and advertisement space and time to promote Great Kerala Shopping Utsav

IOAA Active Defaulter List

Source IOAA Credit Analysis Team -October 12, 2018

Credit Analysis Team of IOAA issues warning and update to its members regarding the credit defualters

Kerala HC orders local bodies to root out illegal media on a war-footing

Source Media4Growth -October 11, 2018

The Court has observed that the media should be erected only in the specific locations permitted by the concerned local bodies