News

Madison Media Ultra bags Media AOR of Jyothy Labs

Source Media4Growth -May 27, 2022

Jyothy MR, Managing Director, Jyothy Labs, says, “We believe our brands will be ably assisted with Madison’s well rounded integrated media solutions in meeting our marketing objectives.”

Location Media Xchange introduces revenue management suite for OOH media owners

Source Media4Growth -May 27, 2022

The revenue management suite helps OOH media owners to efficiently manage multiple sales channels

Hivestack, Yahoo in strategic global pDOOH partnership

Source Media4Growth -May 26, 2022

The partnership provides Yahoo's omnichannel DSP with access to premium global DOOH inventory at scale via the Hivestack SSP

Arrow Digital adds Canon Colorado 1650 to experience centre

Source Media4Growth -May 26, 2022

The Canon Colorado, which is positioned as a standout choice for virtually all wide-format printing applications and in its fastest print mode is ideal for applications such as outdoor banners and billboards, is the latest addition to Arrow Digital’s experience centre in Ahmedabad.

Weiden+Kennedy India CCO Santosh Padhi to Chair Outdoor Advertising Awards (OAA) 2022 Jury

Source Media4Growth -May 25, 2022

Santosh Padhi, popularly known as 'Paddy', is currently Chief Creative Officer of Weiden+Kennedy India. Before he founded Taproot and made it one of the most creative powerhouses in India and globally.

Vistar Media powers GSTV digital display network with ad serving system

Source Media4Growth -May 25, 2022

Partnering with Vistar to streamline its business operations technology enables GSTV to focus on its core expertise of creating and delivering compelling media experiences across its network.

Roshanspace Brandcom takes up Title Sponsorship of Outdoor Advertising Awards (OAA) 2022

Source Media4Growth -May 24, 2022

Brands, agencies, media owners, and other entities that are participating in OAA 2022 will be submitting their entries to this Contest for all OOH works executed in the period – April 1, 2020 to March 31, 2022.

Platinum Outdoor dials into OOH to highlight Vodafone Idea indoor network

Source Media4Growth -May 24, 2022

The campaign has been executed on billboards, unipoles, and bus shelter media located across Delhi/NCR that communicates the brand's core message, "enjoy strong network indoors".

MOOH metrics specialist StreetMetrics goes past 1 billion miles of ads

Source Media4Growth -May 19, 2022

“Our goal was to answer the question, how effective are advertisements placed on vehicles,” states the company.

Laqshya Media Group launches bespoke news distribution solution NewsCoverage.in

Source Media4Growth -May 19, 2022

The initiative comes from the Group’s new vertical Laqshya Public Relations