News

TV9 Bangla goes big on OOH to promote election show

Source Media4growth -April 23, 2021

The quarter - 2 month long campaign uses a mix of media assets including hoardings, airport static & digital screens, and LED screens to promote TV9 Bangla’s election based programme ‘Bongo Juddho’.

The most secret job in the world’ intrigues UK audiences

Source Media4growth -April 23, 2021

Created by Engine and following on from the success of their recent TV spots, The Royal Navy interactive outdoor campaign, planned by Ocean Outdoor, both hides and reveals its message in ‘QR code pixelation’.

LIC acquires branding rights for Andheri Metro station

Source Media4growth -April 23, 2021

The branding executed by Times OOH marks a first with LIC being the first insurance company taking station branding rights in Mumbai.

WPP CEO Mark Read keynote speaker at WOO virtual European Summit on May 18

Source Media4growth -April 23, 2021

The Summit will be hosted from London; registration is open.

OOH is where we can exercise most creativity

Source Media4growth -April 23, 2021

Filipino artist Lloyd Tronco, who had recently a created a massive abstract artwork on a billboard – 62 feet high and 40 feet wide – in Manila, shares his perspectives on enhancing the creativity quotient in OOH advertising. Lloyd’s Bacolod City-based family-owned Tronco Advertising Co., Inc. has been handling billboard advertising in the Philippines for the past 45 years.

Tiger Party’s GOTIGER platform simplifies buying, selling, management of DOOH media

Source Media4growth -April 23, 2021

The cloud-based signage management system combines the power of programmatic advertising with advanced interactive experiences, including face and motion detection, AR, and live streaming.

PPDS installs 1,000 Philips digital signage at Kwik Trip stores

Source Media4growth -April 9, 2021

Philips D-Line displays help Kwik Trip create new revenue streams, drive sales and achieve cost savings of nearly $2 million.

OOH to grow bigger in tier II-III, says FICCI- EY report

Source Media4growth -March 30, 2021

The FICCI-EY report on Indian Media and Entertainment also says that DOOH will become more dominant in 2021.

Does size really matter in OOH?

Source Media4growth -March 25, 2021

Sumit Goswami, Business Director, Brandscope India explains that a permutation of site dimension, line of sight and time taken to cross the site (during peak or non-peak hour) determines the choice of a site for advertising.

M&C Saatchi launches The Good Guys Guide in UK to help women feel safer on the streets

Source Media4growth -March 24, 2021

Ocean provides high profile outdoor media spaces.