Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services, has joined the eminent jury for the Outdoor Advertising Awards (OAA) 2022 contest that is underway.
Anand is a marketing professional with over 25 years of rich experience in building and nurturing Indian & MNC brands. He has been successful in creating brand awareness & reputation for organisations across Banking & Financial Services, Consumer Durables, Automobiles and Media sector.
An astute marketer, Anand has hands-on expertise in brand & media management, new product launches, digital marketing, performance & growth marketing, social media, content marketing, campaign management, customer experience, market research, consumer insighting and corporate communication. At Mahindra Finance, Anand is spearheading the marketing function of the financial services sector. He has set standards and provides direction & leadership for creating an enviable brand.
Prior to Mahindra Finance, Anand was heading Consumer Marketing at IndusInd Bank where he was instrumental in image makeover of the brand. Anand has also worked in marketing functions of Royal Bank of Scotland (RBS), ABN AMRO Bank, Haier Appliances, JK Tyre, Atlas Cycles and A&M Magazine during his professional career. Over the years Anand has been a contributor at various marketing & advertising forums as panellist, guest speaker, jury member, moderator & anchor.
As reported earlier, the judging process for OAA has been planned at two levels:
- Online – for the first round of shortlisting
- In-person Jury meetings in Mumbai & Delhi to select the winners (Gold / Silver / Bronze) from the shortlisted entries.
OAA 2022 will have participation in 6 different award categories & 20+ sub-categories:
- Brand Categories having 12 sub-categories
- Media Plan of the Year
- Special Categories – such as, Green OOH, DOOH, Ambient Media, Best Innovation, Activation
- Public & Social Causes
- Campaign of the Year.
Winners of OAA 2022 will receive the coveted Metals at the Outdoor Advertising Awards function at Westin Mumbai Powai Lake hotel on August 18, 2022 evening, just after the conclusion of Outdoor Advertising Convention (OAC) 2022. The Awards will be given away by highly accomplished Brand Marketers, and International OOH leaders.
The OAA 2022 entries, to be submitted online not later than June 10, 2022.