The tool called OPTIX uses machine learning to review the visual effectiveness of a creative and predict its performance for brands
The new branding, focused on a gender neutral approach to health awareness, will be positioned through multimedia platforms
The brand partnered with CashUrDrive for in-cab sampling of Paras Milkshakes across India
The new policy has been designed to cater to the evolving nature of the OOH medium and to government organizations’ communications needs through proper guidelines regarding media planning, monitoring, rates list, etc.
Overall digital media content devices was the largest of the nine major digital and traditional media platform categories in 2020, generating $440.5 billion
His aim is to revive outdoor advertising revenues for the South Delhi corporation and streamline OOH formats in the city
According to the report, the media and entertainment revenue will rebound 27% next fiscal with strong balance sheets and liquidity expected to help credit profiles of larger players
A multimedia campaign launched in partnership with Leo Burnett celebrates the indomitable human spirit and how financial resilience helps one to overcome challenges
The broadcast was a collaboration between NASA, Landsec and Ocean Outdoor
The brand had signed a deal worth INR 440 crore per edition with IPL for the period 2018-2022.