News

JCDecaux launches tool to study impact of OOH creatives

Source Media4growth -March 3, 2021

The tool called OPTIX uses machine learning to review the visual effectiveness of a creative and predict its performance for brands

MediBuddy unveils new brand tagline & logo

Source Media4growth -March 2, 2021

The new branding, focused on a gender neutral approach to health awareness, will be positioned through multimedia platforms

Paras Dairy hops on to in-cab product sampling activity

Source Media4growth -March 2, 2021

The brand partnered with CashUrDrive for in-cab sampling of Paras Milkshakes across India

I&B Ministry releases new guidelines for Outdoor Publicity

Source Media4growth -March 2, 2021

The new policy has been designed to cater to the evolving nature of the OOH medium and to government organizations’ communications needs through proper guidelines regarding media planning, monitoring, rates list, etc.

Global consumer spending on media content & tech surges 6.1% in 2020: PQ Media

Source Media4growth -March 2, 2021

Overall digital media content devices was the largest of the nine major digital and traditional media platform categories in 2020, generating $440.5 billion

Prem Shankar Jha resumes role as Dy Commissioner of SDMC

Source Media4growth -March 1, 2021

His aim is to revive outdoor advertising revenues for the South Delhi corporation and streamline OOH formats in the city

OOH to take longer turnaround time, says CRISIL report

Source Media4growth -February 26, 2021

According to the report, the media and entertainment revenue will rebound 27% next fiscal with strong balance sheets and liquidity expected to help credit profiles of larger players

HDFC Life all set to ‘Bounce Back’ on OOH

Source Media4growth -February 22, 2021

A multimedia campaign launched in partnership with Leo Burnett celebrates the indomitable human spirit and how financial resilience helps one to overcome challenges

NASA Perseverance landing on Mars live-streamed on Piccadilly Lights

Source Media4growth -February 19, 2021

The broadcast was a collaboration between NASA, Landsec and Ocean Outdoor

VIVO India back as Title Sponsor for IPL 2021

Source Media4growth -February 19, 2021

The brand had signed a deal worth INR 440 crore per edition with IPL for the period 2018-2022.