Indian Outdoor Advertising Association (IOAA) is the national body of Outdoor Media owners with more than 80% of top Out-Of-Home Media owners and 220+ members across India. Registered under the Indian Companies Act 2013 as a Not-for-Profit Company, IOAA principle objective is to protect and promote the interests of Outdoor Advertising Media businesses in India.
IOAA provides a friendly gateway to the diverse world of outdoor advertising industry, introducing new opportunities, innovative products, international strategies and safeguarding the interest of OOH industry by representing it on national and international platforms.
To strengthen all aspects of the Out-of-Home Advertising Media industry so that each Member is recognized as professional, ethical and efficient in providing media services that is valued by advertisers and advertising agencies.
To establish Out-of-Home Advertising Media as a medium that has more than 10% share of the total spends on advertising in India.
The Indian Outdoor Advertising Association (IOAA) was incorporated as a "Not-for-Profit" Company under Section 25 of the Companies Act, 1956, on August 08, 2007, subsequently re-confirmed as a Section 8 Company under the Companies Act, 2013.
For the first few years, the IOAA office operated from premises of VJ Mediaworks at Goregaon West, Mumbai. In 2009, the first office space was rented at Krishna Commercial Centre, Udyog Nagar, off SV Road, Goregaon West, Mumbai 400 062. In 2014, the office was shifted to a different premise (no 305-6) at the same address and continues there as on date.
The IOAA is a premier Association of large and established outdoor players in India and growing in strength with more Outdoor Partner signing up as our members.
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