Jaikishin Chhaproo, Head - Media & PR at ITC is part of the distinguished jury line up for the much awaited Outdoor Advertising Awards (OAA) 2022 contest that is underway.
An astute Mar-com professional with 25+ years of experience in the FMCG, Telecom, Broadcast, and E-commerce sectors in India & Middle East markets, Jaikishin is currently with ITC Limited as the Head - Media & Brand PR
Jaikishin headed the media mandate for Nokia MENA, Hindustan Unilever Limited, Snapdeal, Godrej, Wipro. His experience also covers heading the marketing for STAR TV Middle East (a NewsCorp company), besides heading Strategy & Research for Star News (ABP News Network).
The OAA 2022 judging has been planned at two levels:
- Online – for the first round of shortlisting
- In-person Jury meetings in Mumbai & Delhi to select the winners (Gold / Silver / Bronze) from the shortlisted entries.
OAA 2022 will have participation in 6 different award categories & 20+ sub-categories:
- Brand Categories having 12 sub-categories
- Media Plan of the Year
- Special Categories – such as, Green OOH, DOOH, Ambient Media, Best Innovation, Activation
- Public & Social Causes
- Campaign of the Year.
Winners of OAA 2022 will receive the coveted Metals at the Outdoor Advertising Awards function at Westin Mumbai Powai Lake hotel on August 18, 2022 evening, just after the conclusion of Outdoor Advertising Convention (OAC) 2022. The Awards will be given away by highly accomplished Brand Marketers, and International OOH leaders.
The OAA 2022 entries, to be submitted online not later than June 10, 2022.