The campaign urges cine-goers to bring family back to the cinemas
Platinum Outdoor helped the brand achieve clutter breaking impact with a guerrilla marketing approach and 500+ high impact media, including the largest outdoor media in Asia -- the 120 ft x 122 ft hoarding on the busy Bandra ROB in Mumbai.
Digital wall painting has revolutionised rural and semi-urban brand advertising, as well as government campaigns for social messaging, providing a big step-up from traditional wall painting.
Restoration of regular train operations, railway station modernisation, introduction of high-speed, ultra-modern trains, and promotion of retail and entertainment centres at stations will all contribute to a makeover of audiences at railway networks
Icy Varghese, Managing Director, PlayAds shares his take on the pDOOH space - the challenges, possibilities and growth factors
The account will be handled by Madison Media Alpha based out of Mumbai
The research from the independent research agency ResearchBods for JCDecaux Airport was conducted among 6,000 consumers in five advertising markets: China, France, Germany, UK and the USA
Syed Haseeb Arfath, CTO, Signpost India weighs in on the dynamics of pDOOH in the Indian OOH context and how it can be leveraged for better campaign outcomes.
Multi-Verse Technologies, Samsung, Toyota, VMware, KIA Motors, Oneplus, among others have created domineering brand presence at the airport
Reaching the right consumer with the right message in the right venue is more important than ever, says Alison Jacobs, CRO, Trooh