News

Bright Outdoor casts ‘Sooryavanshi’ on OOH canvas

Source Media4Growth -October 26, 2021

The campaign urges cine-goers to bring family back to the cinemas

Provocative creatives add punch to Square Yards’ campaign

Source Media4Growth -October 26, 2021

Platinum Outdoor helped the brand achieve clutter breaking impact with a guerrilla marketing approach and 500+ high impact media, including the largest outdoor media in Asia -- the 120 ft x 122 ft hoarding on the busy Bandra ROB in Mumbai.

The writing is on the wall

Source Media4Growth -October 25, 2021

Digital wall painting has revolutionised rural and semi-urban brand advertising, as well as government campaigns for social messaging, providing a big step-up from traditional wall painting.

Back on the rails

Source Media4Growth -October 25, 2021

Restoration of regular train operations, railway station modernisation, introduction of high-speed, ultra-modern trains, and promotion of retail and entertainment centres at stations will all contribute to a makeover of audiences at railway networks

‘There is a shortage of digital inventory’

Source Media4Growth -October 23, 2021

Icy Varghese, Managing Director, PlayAds shares his take on the pDOOH space - the challenges, possibilities and growth factors

Madison Media wins Media AOR of Obeetee

Source Media4Growth -October 23, 2021

The account will be handled by Madison Media Alpha based out of Mumbai

Airport advertising delivers highest perceived value & prestige vis-a-vis other ad channels: Study

Source Media4Growth -October 21, 2021

The research from the independent research agency ResearchBods for JCDecaux Airport was conducted among 6,000 consumers in five advertising markets: China, France, Germany, UK and the USA

‘Industry needs to invest in tech to provide authenticated data’

Source Media4Growth -October 21, 2021

Syed Haseeb Arfath, CTO, Signpost India weighs in on the dynamics of pDOOH in the Indian OOH context and how it can be leveraged for better campaign outcomes.

Top brands check in at Bengaluru airport as passenger traffic builds up

Source Media4Growth -October 21, 2021

Multi-Verse Technologies, Samsung, Toyota, VMware, KIA Motors, Oneplus, among others have created domineering brand presence at the airport

US placed-based media business Trooh ties up with Comscore for DOOH audience measurement

Source Media4Growth -October 20, 2021

Reaching the right consumer with the right message in the right venue is more important than ever, says Alison Jacobs, CRO, Trooh