News

Nielsen launches a campaign outcomes measurement tool

Source Media4growth -September 18, 2020

Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales RoI

McDonald’s welcomes foodies with ‘The Big Hug’

Source Media4growth -September 18, 2020

In partnership with Glo, the brand has introduced a new food item to bring back its customers

Logistics cut out for SMEs

Source Media4growth -September 17, 2020

Logistics firm Lalamove that provides on-demand, same day delivery services to a wide cross-section of businesses that include a large number of SMEs sees OOH as an important constituent of its brand communications.

Samsung set to offer signage content in partnership with local digital design firm

Source Media4growth -September 17, 2020

Under the partnership with d’strict, Samsung will deliver new digital content for its LED signage products installed across the globe

MediBuddy enforces ‘Friend’ of the masses’ positioning with multimedia campaign

Source Media4growth -September 16, 2020

The brand aims to use its leadership position to encourage people to embrace teleconsultations and in general, make health a priority

Political parties to focus on OOH media for Bihar Assembly election

Source Media4growth -September 16, 2020

The fresh guidelines issued by the Election Commission of India have put many restrictions on activities conducted for party promotions; boosting OOH medium to pick up post-lockdown

Havas Media bags integrated media mandate for Gamezy

Source Media4growth -September 15, 2020

The account will be handled out of the agency’s Bangalore office led by Saurabh Jain, EVP - South, Havas Media.

LG Electronics launches new Micro LED signage solution

Source Media4growth -September 15, 2020

LG MAGNIT promises to delivers images with deep blacks and authentic colors, easy setup, enhanced durability

Will Adani Wilmar jump back on metro branding with #Metrobackontrack?

Source Media4growth -September 14, 2020

Rohit Markanday, DGM- Trade Marketing, Adani Wilmar shares their marketing plans with regards to metro and outdoor branding

Ancestry® beams a nostalgic showcase of illuminated signs on Piccadilly Lights

Source Media4growth -September 14, 2020

The Piccadilly Lights activation is aligned with the 80th anniversary of The Blitz and forms part of Ancestry’s UK wide integrated commemorative campaign