News

PPDS installs 1,000 Philips digital signage at Kwik Trip stores

Source Media4growth -April 9, 2021

Philips D-Line displays help Kwik Trip create new revenue streams, drive sales and achieve cost savings of nearly $2 million.

OOH to grow bigger in tier II-III, says FICCI- EY report

Source Media4growth -March 30, 2021

The FICCI-EY report on Indian Media and Entertainment also says that DOOH will become more dominant in 2021.

Does size really matter in OOH?

Source Media4growth -March 25, 2021

Sumit Goswami, Business Director, Brandscope India explains that a permutation of site dimension, line of sight and time taken to cross the site (during peak or non-peak hour) determines the choice of a site for advertising.

M&C Saatchi launches The Good Guys Guide in UK to help women feel safer on the streets

Source Media4growth -March 24, 2021

Ocean provides high profile outdoor media spaces.

Skyrams executes SBI Home Loans campaign in Coimbatore

Source Media4growth -March 24, 2021

The campaign was unfurled on bqs media at prominent locations on the city.

DMRC invites bids for station co-branding, other ad rights

Source Media4growth -March 23, 2021

Licensee shall be granted advertisement rights at the selected metro stations to design, procure / manufacture, install, manage, operate, maintain, market and sell advertising opportunities subject to the terms and conditions

Noida Metro issues two advertising tenders

Source Media4growth -March 22, 2021

An RFP for 13 co-branding stations and a tender for audio commercial announcements have been launched by the corporation

Satyendra Prakash takes charge as Principal DG of Bureau of Outreach & Communication

Source Media4growth -March 18, 2021

The appointment is effective from March 1, 2021. The Bureau of Outreach and Communication (BOC), earlier known as Directorate of Advertising and Visual Publicity (DAVP), is the nodal organisation of the Govt of India for advertising and communication.

Tech innovation for better health: Fujifilm’s campaign msg

Source Media4growth -March 17, 2021

The OOH campaign has been spotted in Delhi across varied formats.

Zen Digital Media launches hoarding on water

Source Media4growth -March 17, 2021

The first such hoarding was launched along the Bandra-Worli Sea Link in Mumbai earlier this week.