News

IndiGo’s new ‘Tough Cookie’ campaign set to appear on OOH to thank doctors and nurses

Source Media4growth -July 2, 2020

It has been conceptualized to express gratitude to the frontline workers who are battling the deadly Covid19 and saving lives

Arrow Digital installs ‘EFI Pro 24f Flatbed’ printer at its Ahmedabad demo center

Source Media4growth -July 2, 2020

In this pandemic situation, the printer aims to hit the rigid market by producing high value applications with unmatched quality and speed

Times OOH's Vikram Hemdev joins Laqshya Airport business as COO

Source Media4growth -July 2, 2020

Joining the Laqshya Hyderabad Airport Media Pvt Ltd, Vikram replaces Shashi Sinha as he resigns from the company

Media Moments launches new vertical dedicated to BFSI category

Source Media4growth -July 2, 2020

The new division will work towards amplifying strategic communications for brands under banking and finance domain

Mondelez India plans extensive marketing promotion for new product under chocobakery category

Source Media4growth -July 1, 2020

Mondelez India forays into ‘Cakes’ segment with the launch of Cadbury Chocobakes Choc Layered Cakes

India sees increased mobility under Unlock Phase 1, says Google report

Source Media4growth -July 1, 2020

The data says that a rise in movement trends has been tracked in the areas such as retail and recreation, groceries and pharmacies, parks, transit stations, workplaces, and residential

Charu Malhotra joins Hindware as VP Marketing

Source Media4growth -June 30, 2020

Charu will handle the entire marketing gamut for Hindware, along with steering the new-age, super premium brand Alchymi and the luxury brand Queo

How self-driving vehicles will transform OOH medium?

Source Media4growth -June 30, 2020

Chief Strategy Officer, MediaCom, Howard Thompson explains how autonomous vehicles as the future of mobility will create media opportunities

India Gate Basmati Rice builds strong brand identity with #UmeedHainHum initiative

Source Media4growth -June 30, 2020

The brand has reached out to over 140 plus cities, feeding more than 15 million meals since the lockdown was announced

Fujifilm India set to inspire PSPs for new marketing model

Source Media4growth -June 28, 2020

The book has been released as a guide for print service providers looking for new ways in which digital print might open new opportunities, greener production or cost-effective options