Times Innovative Media Limited (Times OOH), a part of the Times of India Group, has formally launched an advanced advertising media network at the Netaji Subhas Chandra Bose International Airport in Kolkata. The OOH firm had acquired the exclusive media contract of Kolkata International airport for 7 years, in August 2021. This airport -- fifth busiest in India -- handled 22 million passengers in FY 2019-20, offering a wide air-route network, with 21 passenger airlines connecting Kolkata to 63 destinations as in May 2022.
Times OOH conceptualised and designed the complete advertising media network spread across approximately 14,000 sq. ft. that have been placed at strategic locations at the airport. The formats include impactful video walls, a network of digital screens, static media, wall wraps, interactive experience zones, etc.
A Times OOH release states that the company has planned for one of the biggest deployments of digital networks across the country at this airport.
Aman Nanda, Chief Strategy Officer, Times OOH, said in a company release: “Kolkata as a city offers a plethora of opportunities including business, sports & festivals that are essential for every brand in order to witness growth in their business. Kolkata International Airport is a crucial entry point for flyers travelling for business and leisure and our strategically placed media gives an impressive opportunity for the brands to make an undeniable impression on their desired target audience. The complete bouquet of media networks is packaged to suffice the different marketing needs of brands starting from creating impact, awareness, and engagement. We are looking forward to brands to ‘Make It Big’ at Kolkata International Airport.”