Mark Bracey, Co-Founder & Chief Commercial Officer of Stockholm-headquartered OOH tech firm DoohClick which operates in 9 different markets, will be addressing the upcoming Outdoor Advertising Convention 2022 on the theme of ‘Digitalising OOH business for smart outcomes’.
In his presentation, Mark will be touching upon aspects, such as:
- How media owning firms will be able to build in greater efficiency in their business by adopting smart media management and integrated workflow solutions.
- How such an approach will support firms that plan to expand their business footprints and operate across geographical markets.
- How those solutions give the firms the opportunity to gain competitive edge in an increasingly tech-driven and digitally connected.
Mark has spent 30 years in the international OOH industry. He has led a number of SMEs pioneering new OOH media formats and tech which have gone on to become mainstream brands and worked on several private equity transactions through to flotation.
Prior to DoohClick, Mark spent 10 years at premium DOOH operator Ocean Outdoor where he was responsible for asset management, growing the UK digital portfolio and overseas expansion by setting up the Alliance network. Mark led the operations team, including R&D into new tech and screen innovation.
In 2003, Mark established Portfolio Media to advise real estate owners, developers and asset managers on digital screen procurement, digital site acquisition and disposal and all aspects of value creation through OOH.
As reported earlier, OAC 2022 will be held at Westin Mumbai Powai Lake hotel, Mumbai on August 19-18, 2022. The Knowledge Sessions will feature presentations and discussions covering key areas like (i) Reinforcing Indian OOH industry’s competitiveness; (ii) Adoption of best OOH business practices; (iii) Reigniting innovations & creativity in OOH; (iv) Leveraging new technologies for growth; (v) Harnessing the best talent; (vii) Strengthening industry role in urban transformation; and (viii) Leveraging OOH opportunities in smart city projects.
Like every year, OAC 2022 will have the participation of Senior Government Officials, Global OOH Leaders, Accomplished Brand Marketers, OOH Specialist Agency Heads & Professionals, OOH Media Owners & Professionals, Business consultants, Technologists and OOH solution providers.