News

Infrastructure growth, rising income levels make rural areas increasing attractive to brands, say experts

Source Media4Growth -April 25, 2022

A Rural Marketing Association of India (RMAI) virtual meet brought forth the factors driving rural market growth

Rail passenger traffic volume scales 12-month high

Source Media4Growth -April 25, 2022

Impetus for attracting investments in railway media & related digital infrastructure

OneScreen.ai takes big steps toward greening Madagascar in partnership with Evertreen on Earth Day

Source Media4Growth -April 22, 2022

OneScreen.ai is working with Evertreen to plant 10,000 trees each year in Madagascar on behalf of its employees and customers to contribute to a greener planet

Adtech firm Excellent Publicity plans for major tech advancements, ad agency buyout with $500k funding

Source Media4Growth -April 22, 2022

Vaishal Dalal, Co-Founder & Director of Excellent Publicity, says, “With this funding, we plan to expand our serviceable territories to all metro cities in India. We also plan to invest in further developing our Programmatic Advertising and Data Analysis technology.”

Panasonic’s tech-enabled display solutions – a complete package for retailers and enterprises

Source Media4Growth -April 19, 2022

Panasonic’s Digital SignEdge (SDN) 2.0 provides retailers and owners of digital screens more flexibility, control, and cost-effective means to sell their digital advertising space to a larger audience and harness greater advertisement revenues.

Ben Milne, Christian Schmalzl, Christian von den Brincken, Tim Bleakley to address WOO Toronto 2022

Source Media4Growth -April 19, 2022

Ben Milne, Christian Schmalzl, Christian von den Brincken, Tim Bleakley, WOO Toronto 2022

MediaCom makes children’s wishes come true in magical outdoor campaign

Source Media4Growth -April 18, 2022

This unusual idea turns a glorious collection of children’s drawings into real life renders, accompanied by the simple question - How will you make our children’s wishes come true?

SMOODH exudes high energy on the big canvas

Source Media4Growth -April 18, 2022

The Parle Agro beverage hits the OOH streets with large presence

Omnicom Media Group launches programmatic marketplace for point-of-purchase 80,000+ screens in US

Source Media4Growth -April 13, 2022

Live since April 8, this private marketplace (PMP) gives OMG clients preferred access to net new and existing consumer touchpoints and the latest advances in place-based inventory from leading retail vendors/networks

Xperia Group innovatively highlights Magicbricks ‘Property Sahi. Services Sabhi’ value proposition

Source Media4Growth -April 13, 2022

The innovation highlights each of the services offered by online property marketplace