News

UK OOH revenues for Q4, 2020 down -46%, says Outsmart report

Source Media4growth -February 19, 2021

The figures show improvement over Q3 figures and the research, conducted in partnership with PWC, also indicates more improvement, with restrictions lifting and the roll-out of the vaccine program

Use of biometric data, personalisation, among key expected trends

Source Media4growth -February 19, 2021

A report by Essence, part of GroupM, studies the impact of 2020 on the future of advertising and analyses the likelihood of 15 different scenarios occurring in the next decade

Tourism industry back to wooing travelers with airport advertising

Source Media4growth -February 18, 2021

State tourism brands are leveraging JCDecaux properties at the Bangalore International Airport to highlight their respective tourism landmarks and attract travelers.

Indian ad spends to grow by 23.2% in 2021: GroupM’s TYNY report

Source Media4growth -February 17, 2021

India is expected to regain its 9th ranking on global ad spends in 2021 and the OOH medium will touch INR 1,570 crore in 2021 with a CAGR of 69%, says the report.

Sony expands Bravia 4K HDR professional display line-up

Source Media4growth -February 17, 2021

The new models are designed for use in business applications and combine immersive picture quality and display features with cognitive intelligence capability to cross-analyze elements in the picture at once

MMRDA opens bid for advertisements rights on piers of Mumbai Monorail

Source Media4growth -February 17, 2021

The authority permits digital display, glow sign, vinyl wrapping or any other new mode of advertisements on 10,300 sq. meter area for a duration of 5 years

Bisleri partners with Alakh Advertising for a fizzy campaign

Source Media4growth -February 15, 2021

With multiple display formats strategically placed across cities, the campaign aims at fresh brand positioning and greater visibility among TG

KPMG India, Infomo in tie-up to tap digital advertisers

Source Media4growth -February 12, 2021

The alliance will develop digital advertising solutions for enterprises and large publishers utilising the InfomoR3 - a sell-side adtech platform with a unique model that ensures sell-side stakeholders get better ROI compared to delivery of standard ads sourced from existing programmatic ads

Signkick and LiveDOOH merge to offer common media owner platform

Source Media4growth -February 11, 2021

In coming together, they’ve created a powerful, modular suite of tools that put media owners in control of their DOOH networks from end-to-end

OOH to be back in growth mode, says dentsu global report

Source Media4growth -February 10, 2021

With the recovery of auto and passenger traffic, OOH ad spend is expected to recover at 14.9% growth in 2021, according to the report