News

Nippon Paint India launches pan-India ‘Rangon Ke Badshah’ campaign to support garage painter community

Source Media4Growth -May 12, 2022

The brand announces attractive prizes for the contest

‘100%, real-time ad verification is a competitive advantage for OOH’

Source Media4Growth -May 12, 2022

Carlos Viladevall Passola, Founder & CEO of OOH TRACE, an independent outdoor advertising, proof-of-posting/proof-of-play verification platform, says, “We are born with a global ambition”. Carlos highlights the platform’s unique strengths in an interview with Rajiv Raghunath.

Deepa Gupta made VP -West & South, MOMS Outdoor

Source Media4Growth -May 11, 2022

In her new role, Deepa will be accelerating the overall business growth in the West & South regions.

RailTel announces RPF for RDN projects to be submitted by May 23

Source Media4Growth -May 11, 2022

Replies to the bid queries and Corrigendum-2 uploaded on RailTel websites

Senco Gold & Diamonds marks a glittering presence on Delhi streets

Source Media4Growth -May 9, 2022

The campaign ran on select JCDecaux India operated bqs media ahead of Akshay-Tritya festival

Nagpur media owners waiting expectantly for favourable Court hearing on ad tax

Source Media4Growth -May 9, 2022

The media owners are hopeful that the ad tax will not be applicable as GST is being applied on the business

Hong Kong’s MTR launches full-scale pDOOH advertising on Metro network

Source Media4Growth -May 6, 2022

The pDOOH offering covers 418 digital panels across 51 MTR Metro stations

PVR Cinemas collaborates with XPERIA Group to introduce industry-first experiential in-cinema advertising in India

Source Media4Growth -May 6, 2022

The innovation aims to create immersive experiences for the consumer for advertising content across different touch points in the cinema.

Connect OOH, Publicity Parlour craft an innovative, multi-city campaign for Vadilal

Source Media4Growth -May 5, 2022

Vadilal Group has invested in the two agencies the duties to manage the brand’s OOH media strategy, planning, buying, negotiation and campaign implementation

OAAA forms Brand Council to amplify OOH role in omnichannel marketing mix, other areas

Source Media4Growth -May 5, 2022

We are excited to work together with this esteemed group of brand leaders, states Anna Bager, President and CEO, OAAA