News

Nagpur’s NavaBharat goes outdoor to promote Dance Marathon

Source Media4Growth -May 4, 2022

The promotion was done through Print, Radio, TV, OOH, On Ground and Digital & Social engagements.

Toronto Congress Keynote: dentsu's Jeff Greenspoon on the opportunities for OOH in the digital economy

Source Media4Growth -May 4, 2022

Greenspoon will explore the key challenges that brands and media owners face in navigating increased competition, information overload and rapidly changing consumer behaviour

OOH part of mouth cancer awareness drive

Source Media4Growth -May 3, 2022

The American Oncology Institute (AOI) has launched an awareness campaign on oral & mouth cancer, as part of the National Oral, Head and Neck Cancer Awareness Month activities.

JCDecaux launches ‘Join the Changemakers’ brand & talent attraction campaign

Source Media4Growth -May 3, 2022

The OOH company showcases diverse career opportunities for the change-makers, shape-shifters, risk-takers and rule-breakers in Australia.

UK’s Wildstone appoint Danielle Finch as Premium Acquisitions Director

Source Media4Growth -April 29, 2022

Danielle has 22 years of sales experience within the UK’s media and advertising industry; most recently she was Head of Agency Sales and Head of Landlord Relations, Ocean Outdoor

Signpost India wins exclusive experiential & ad rights on Mumbai Metro Rail Lines 7, 2A

Source Media4Growth -April 29, 2022

The OOH firm has won the rights for period of 15 years from Maha Mumbai Metro Operation Corporation Ltd

‘Jayeshbhai Jordaar’ goes outdoor before theatrical release

Source Media4Growth -April 27, 2022

Bright Outdoor Media has executed the campaign

Brand engagements increase on Chennai Metro network as daily ridership gains greater momentum

Source Media4Growth -April 27, 2022

Top advertising brands include Haier, Chola-MS, ESAF Bank, ChinGari, StoryTel, IDBI, Shield 30, Vodafone Idea, among others

US OOH majors Lamar, Outfront, Clear Channel Worldwide to present at Toronto 2022

Source Media4Growth -April 26, 2022

"We are very fortunate in securing Sean, Jeremy, Ryan from Omnicom and Scott who will give us a unique insight into the very top echelons of our industry,” states Tom Goddard, President, WOO

360 Creations incorporate Lemma’s programmatic offerings, boosting 750+ residential DOOH screens

Source Media4Growth -April 26, 2022

Teaming up with Lemma, 360 Creations has upgraded over 750+ residential screens with programmatic capabilities across Bangalore, Hyderabad, Chennai & Coimbatore.