News

OPPO host a variety of on-ground activations at Roland-Garros 2020

Source Media4growth -September 30, 2020

To expand brand awareness globally, OPPO engages with younger audience throughout Europe and global tennis fans

Dentsu Aegis Network is now dentsu international

Source Media4growth -September 29, 2020

The business will be registered as Dentsu International Limited with UK Companies House and is expected to be in use from early October 2020.

DMRC seems to rely on outdoor advertising to recover loss

Source Media4growth -September 29, 2020

Delhi Metro Rail Corporation has incurred loss of INR 1,609 crores; the country’s biggest rapid metro system earns roughly 40% of its non-fare revenues from advertising

Rural Marketing Association of India appoints new leadership team

Source Media4growth -September 29, 2020

Biswabaran Chakrabarti has been re-elected as President for the second consecutive term in its 15th AGM

DDB Mudra wins creative duties for Protinex

Source Media4growth -September 28, 2020

The agency will bring in its expertise to strengthen the brand’s communication and architecture

Coca-Cola India touches lives of 20,000 in Telangana & Andhra Pradesh

Source Media4growth -September 28, 2020

The beverage leader brand installs branded water purifications & dispensation with Provision of Safe Drinking Water

COLORS launches ‘Ab Paltega Scene, Kyunki Bigg Boss Dega 2020 Ko Jawab’ campaign

Source Media4growth -September 25, 2020

Branded sanitiser dispensing units will be placed in Mumbai and Delhi NCR for OOH promotions of the show

Brands require focused experiential marketing with strong proposition

Source Media4growth -September 25, 2020

In order to stand out in market, automobile brands and organised retail sector are expected to start spending on experiential marketing by Diwali festival

Dabur launches campaign to relieve exam stress of JEE & NEET aspirants

Source Media4growth -September 24, 2020

Rheumatil oil massage centers were set up across JEE and NEET centers in cities such as Lucknow, Allahabad, Kanpur, Varanasi, Patna and Bhopal

Delhi’s three civic bodies expect INR 100 crore combined OOH advertising revenue loss

Source Media4growth -September 24, 2020

A standing committee has been appointed to figure out the option to reduce the loss; Media owners waiting for rebate scheme