News

butterscotchmango in strategic alliance with mar-tech platform

Source Media4growth -October 7, 2020

The partnership brings together deep skills in business and technology strategy, product ideation, technology development and deployment to help support clients through successful transformations

MCD likely to announce rebate plan for OOH soon

Source Media4growth -October 6, 2020

The draft plan is apparently pending approval of the Standing Committee

DPAA begins registrations for global Video Everywhere Summit

Source Media4growth -October 6, 2020

The association provides a special complementary registration code to Indian attendees

Dentsu International promotes Gautam Mehra to Chief Data & Product Officer - APAC

Source Media4growth -October 5, 2020

Gautam started his career 20 years ago with his entrepreneurial venture and took the role of Chief Data Officer for South Asia and has driven the groups data narrative in the sub-region in 2016

Chennai media owners believe to receive 50% license fee waive off for 6 months from CMRL

Source Media4growth -October 5, 2020

The concessionaires handling advertising rights haven’t receive any official document from the authority

Havas Media Group India gets into strategic partnership with Tribes to transform Out-of-Home advertising

Source Media4growth -October 1, 2020

This alliance is designed to ensure Havas optimises the full potential of OOH advertising as part of a cross-platform strategy, to drive more meaningful media experiences in line with Havas Group’s ‘Meaningful Brands’ philosophy

KPMG M&E 2020 reports OOH industry’s degrowth by -10% in FY20

Source Media4growth -October 1, 2020

FY20 witnessed a decline in OOH revenues primarily due to a slowdown of the Indian economy in H2FY20 and the impact of lockdown imposed in March

Ministry of Home Affairs permits cinema halls to restart operations

Source Media4growth -October 1, 2020

Although the central government has allowed, the Maharashtra government has prohibited cinema halls under the extended lockdown until October 31

Madison Media wins Media AOR for RSH Global Private Limited

Source Media4growth -October 1, 2020

The account was won in a multi-agency pitch and will be handled by Platinum Media, a unit of Madison World, based out of Kolkata.

The Advertising Club re-elects Partho Dasgupta as President for 2020-21

Source Media4growth -September 30, 2020

The club has announced the managing committee at its 66th annual general meeting; Parth Sinha as Vice-President and Dr. Bhaskar Das as Secretary are appointed