News

Kirk McDonald, CEO, GroupM N.A.; Justin Thomas-Copeland, CEO, DDB N.A to address DPAA Summit

Source Media4growth -September 24, 2020

Also joining the speaker lineup are Anish Melwani, Chairman & CEO of LVMH; Dan Peres, Editor-in-Chief of Ad Age

Road traffic is close to its peak across India: Laqshya Media Group report

Source Media4growth -September 22, 2020

The report presents detailed data on traffic travel times and people count

Anupriya Acharya takes over charge of AAAI as President

Source Media4growth -September 22, 2020

Ashish Bhasin will be the ex-officio member of the association executive committee for 2020-21 as its immediate past President

WOO’s #OurSecondChance hits 40,000 digital screens globally

Source Media4growth -September 22, 2020

Media worth about US$40m used for the campaign

The Tribes Group launches ‘Mandate’, a political consulting and election communication company

Source Media4growth -September 22, 2020

Launched in partnership with political strategist, Dr. Mehul Choksi, the company plans in create an organised structure to develop a 360 degree networking platform for election campaigns

Dabur serves ‘Kaada’ to police personnel as immunity booster

Source Media4growth -September 21, 2020

Organised for almost a month, the drive aims to improve the immunity of Corona warriors

Political ad spend to mitigate US market decline in 2020 second half: MAGNA report

Source Media4growth -September 21, 2020

In its recently released US market half-yearly advertising report, MAGNA expects the market to stabilise in the second half; a 4% rebound in 2021 advertising spend

Nielsen launches a campaign outcomes measurement tool

Source Media4growth -September 18, 2020

Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales RoI

McDonald’s welcomes foodies with ‘The Big Hug’

Source Media4growth -September 18, 2020

In partnership with Glo, the brand has introduced a new food item to bring back its customers

Logistics cut out for SMEs

Source Media4growth -September 17, 2020

Logistics firm Lalamove that provides on-demand, same day delivery services to a wide cross-section of businesses that include a large number of SMEs sees OOH as an important constituent of its brand communications.