Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities
Predicting the behaviour of human beings when lockdown is rolled back, the creative agency launches ‘The New Darwinism’ report
The tech-company, offering taxi topper fleet media, boosts its portfolio with two digital screens and seven other FOB media.
Sriram has over 30 years of experience in the media and advertising industry across Asia
The agency will be tasked with the mandate of building and scaling-up the brand and its marketing ecosystem through its integrated communications efforts
The company has taken steps to create co-branded platforms of essentials and non-essentials category brands, with direct to consumers approach
FICCI had submitted a detailed draft suggesting parameters to open these avenues with proper safety measures and marketing initiatives to educate the masses
The group’s research shows that there are great opportunities for brands to grow by capitalizing on increasing incomes and aspirations of rural buyers
Cross-network “North Star” Unit Will Support SAP’s Marketing and Brand Acceleration
The campaign resonates aptly with the City buyer who commands absolute supremacy and is assertive about the intelligent choices