News

‘Innovative DOOH options will spur railway media biz’

Source Media4growth -August 14, 2020

Shriranga S, Founder of Vyoma Media, asserts that smaller players armed with innovative solutions have a better chance for a turnaround

Havas Media Group appoints Sanchita Roy as Head of West India

Source Media4growth -August 13, 2020

Prior to this, Sanchita worked with Omnicom Media Group India including PHD and has also had stints with Wavemaker and Mindshare previously

Burger King turns mask into branding tool

Source Media4growth -August 13, 2020

The QSR brand is providing a custom-printed version of orders printed on a face mask to customers

Brands need to deliver right messages & experiences to customers to drive recovery: Kantar

Source Media4growth -August 13, 2020

Wave 7 of Kantar’s Covid19 Barometer shows that consumer demands brands to be an example and guide the change observed because of the pandemic

99.6% audience finds air travel to be the most reliable mode of transport, says GVK survey

Source Media4growth -August 11, 2020

The survey also observed a radical shift post two months of domestic flight operations where 54.7% passengers resort to flying for business purpose only

Wrapify launches boost platform for Transit Media Providers & Operators

Source Media4growth -August 11, 2020

Boost brings attribution reporting, data visualization and multi-channel retargeting capabilities to transit outdoor advertising

Maha Metro to host a webinar to explore business ideas in Nagpur metro

Source Media4growth -August 11, 2020

In webinar, the corporation will share branding and advertising opportunities for businesses to increase awareness and enhance branding

Fujifilm extends support to Indian PSPs with Buy Back deal

Source Media4growth -August 11, 2020

The Buy Back Promotion invites print service providers in India to trade in older printers of any make for a significant rebate on any Fujifilm Acuity wide-format printer

Rajasthan govt responsive to industry needs: Planet Outdoor

Source Media4growth -August 10, 2020

Ashish Sharma, COO, Planet Outdoor shares the efforts invested by them in bringing state govt’s attention towards the grim market situation

LG Electronics asks the Young Generation, 'What Makes Your Life So Good?'

Source Media4growth -August 10, 2020

The electronic major brand, now, plans to target new-age audience with special campaigns to be tailored for them