News

International consortium set up for Delhi Noida Intl Airport at Jewar

Source Media4growth -December 11, 2020

Zurich Airport International has selected a consortium to design the passenger terminal of Delhi Noida International Airport (DNIA) at Jewar

Airport advertising takes off with growing traffic

Source Media4growth -December 10, 2020

With passenger traffic touching 2.25 lakh a day right before Diwali, Mumbai international airport has already seen more brands back with their advertising and marketing presence

AAI enhances Covid19 relief measures to concessionaires & licensees

Source Media4growth -December 10, 2020

Releases new commercial circular on ‘Concessionaire Support Scheme’

Global ad spend rebound likely in 2021, says report

Source Media4growth -December 9, 2020

MAGNA’s global advertising market place report spells positive forecast for the advertising and marketing industry, driven by expected economic recovery and COVID vaccination

Advertising weathered 2020 storm relatively well: GroupM report

Source Media4growth -December 7, 2020

Outdoor advertising is estimated to decline by 31% during 2020, including DOOH media; Next year would see a partial rebound, with 18% growth

Rural markets likely to recover faster than urban: Kantar and GroupM report

Source Media4growth -December 4, 2020

The report says that despite the differential impact of Covid19 across India, consumers in rural parts look more confident of a rapid recovery in the economy

Green mandate blunts Kerala OOH business prospects in run-up to state elections

Source Media4growth -December 3, 2020

Media operators cite that higher cost of green fabric cuts into margins leaving

‘Airport traffic to reach pre-COVID levels by Jan 2021’

Source Media4growth -December 3, 2020

In a media release, Minister of State for Civil Aviation, Hardeep Singh Puri, shared the latest update on air passenger traffic

UK OOH to grow by 31% in 2021: GroupM report

Source Media4growth -December 3, 2020

According to the report, much of the losses should be regained next year and digital formats, currently comprising 60% of the medium’s activity, will continue growing next year and beyond

OOH set to become 2nd fastest growing medium in 2021, says WARC Global report

Source Media4growth -December 2, 2020

Highlighting the aftermath of the pandemic, the report states that the Global ad market will take years to recover from COVID-19