News

Posterscope & MediaCo launch 100% recycled paper for the UK OOH industry

Source Media4growth -January 20, 2021

The product offers advertisers green printing techniques to small format outdoor posters with no loss of quality

Slice awards creative duties to 82.5 Communications

Source Media4growth -January 19, 2021

The agency's Bengaluru office will handle the business.

MOMS Outdoor Media Solutions appoints Prashant Mishra as VP – North & East

Source Media4growth -January 18, 2021

Prashant brings 19 years of experience in Brand Management, Business Development & Buying with specialization in Out of Home and Activation

Posterscope publishes 2021 Predictions for OOH planning in a post-pandemic world

Source Media4growth -January 18, 2021

The predictions focus on how to navigate the OOH landscape during and post the Covid-19 pandemic, including what this means for brands and clients

NDMC takes stern action against illegal media

Source Media4growth -January 18, 2021

Including self signages, the posters, banners and illegal hoardings violating OAP 2017 policy are being removed by the civic body

Netherlands OOH body Outreach joins WOO

Source Media4growth -January 18, 2021

Recruiting an important new national association member is a great way for WOO to begin 2021: Mark Flys, WOO COO

Fox’s Zubin Gandevia joins upGrad as CEO

Source Media4growth -January 13, 2021

Zubin will lead upGrad’s expansion plans across APAC

Castrol India appoints Jaya Jamrani as VP - Marketing

Source Media4growth -January 13, 2021

In her new role, Jaya will lead the marketing strategy for different business segments and strategise the forging of partnerships for growth

Digital + Outdoor top media combo for SME category, says report

Source Media4growth -January 12, 2021

A report by The Media Ant also finds Campaign Performance Measurement the most challenging in these mediums for the SMEs

DDB Mudra Group’s new e-book reveals shifts in consumer trends

Source Media4growth -January 12, 2021

The e-book called ‘Point Of New’ showcases the impact of new rituals in a post-Covid world on people, businesses and society at large