News

BACARDI brings Latin-Caribbean warmth to Times Square with ‘Winter Summerland’ billboard takeover & Pedicab fleet

Source Media4Growth -December 21, 2021

The takeover featured surprise appearances from ‘West Side Story’ actress and Puerto Rican singer Ana Isabelle, Broadway’s ‘Thoughts of a Colored Man’ star and singer-songwriter Mack Wilds, plus performances from It’s Showtime NYC and more

Talon in tie-up with Stagwell for global presence in data-driven OOH advertising

Source Media4Growth -December 20, 2021

Barry Cupples, Talon's Global CEO, says, "Stagwell is one of the fastest-growing and transformative creative services networks and we look forward to our collaboration in fuelling our next stage of growth.”

Madison World’s HiveMinds expands in Delhi-NCR, appoints Mohit Grover to lead the business

Source Media4Growth -December 17, 2021

Mohit Grover has worked in insurance & travel companies like redBus, Goibibo, and MakeMyTrip, and spearheaded his entrepreneurial venture Neemrana Naturals

IMAX theatre to open in Coimbatore by Spring 2022

Source Media4Growth -December 17, 2021

IMAX Corporation and Broadway Megaaplex in tie-up

Luxury brands dominate JCDecaux media in LAX, Miami airports

Source Media4Growth -December 17, 2021

These campaigns, running on our vibrant digital screens and larger than life placements are destined to capture the attention of holiday shoppers: JCDecaux

Madison World Chairman Sam Balsara to deliver the keynote at in-person India Talks OOH Conference in Mumbai on Jan 18

Source Media4Growth -December 16, 2021

Sam Balsara will address the conference on the theme of ‘The Rise and Rise of OOH’, a session that will set the context for deliberations across all other sessions

Signpost India wins sole ad rights at 30 stations on Mumbai Metro Rail network

Source Media4Growth -December 16, 2021

MMRDA awards JCDecaux India ad rights on 44 Mumbai Metro trains

Singapore’s Anjels Media partners LMX to enable pDOOH on its residential screen network

Source Media4Growth -December 16, 2021

Anjels Media’s DOOH network has 300+ screens installed in affluent residences across Singapore

Noida Metro Rail Corp invites application for short term ad rights at select Aqua line stations

Source Media4Growth -December 15, 2021

Inventory will be available on non-exclusive basis

‘OOH Expo is a fantastic platform, especially for buyers from smaller cities’

Source Media4Growth -December 15, 2021

Atin Gupta - Managing Director - Atin Promotions & Advertising, feels the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022, is a great platform for the industry for exchange of knowledge and ideas.