Kinetic India integrates OOH with digital technology

Source exchange4media July 18 2019

To create awareness on industry trends, Kinetic India hosted a workshop on Programmatic Advertising Digital OOH on 12th July 2019 at the GroupM Mumbai office

Kinetic Worldwide, India, a WPP entity and a leading global player in the Out-Of-Home (OOH) media industry, has successfully integrated the use of digital technologies across most of their services. In order to create awareness and bring their fellow media partners at par with industry trends, Kinetic India hosted a one-of-its-kind workshop on Programmatic Advertising Digital OOH (DOOH) on 12th July 2019 at the GroupM Mumbai office.

Classified as a by-invite-only event, among the renowned media partners in attendance were Vyoma Media, Armour Digital OOH, All About Outdoor, Times Media, Signpost India, Jagran Engage, PlayAds, and Skyrams. Along with Kinetic, industry veterans such as Bharat Khatri – Country Head of Xaxis, Kyle D’lyma – Associate Product Director of Xaxis, and Mayuresh Phadke – COO and Co-founder of LEMMA Technologies were key speakers at this exclusive event.