The 2019 Onam season is about to kick start in Kerala. According to industry experts, this is a time when the marketing focus shifts to the state and Onam accounts for 40-45 per cent of the annual sales for most brands.
The advertisement spends by brands will now be directed towards the long festive season from Onam to Diwali (August-October).
The 2018 Onam was washed away by the floods, which hit the state in the month of August. According to the Kerala government, one sixth of the population of the state was directly affected by the floods and related incidents.
The OOH industry in the state too took a beating as there was massive loss of ad inventory and devastation of infrastructure across the state.