Hyundai Santro gears up for strong OOH presence

Source Media4 Growth October 26 2018

OOH campaigns and on-ground activities will be conducted in bursts, along with other media activities starting from today

Having brought back the popular hatchback Santro on the Indian streets, Hyundai Motor India has planned a major 360-degree marketing campaign to promote the tall boy-styled car. OOH campaigns and on-ground activities will be conducted in bursts, along with other media activities. Speaking exclusively to Media4Growth at the car launch in Delhi, Puneet Anand, Sr. General Manager (Marketing) & Group Head at Hyundai Motor India Ltd, said, “Along with TV, print and digital, there will be a burst of OOH advertising covering conventional formats, airport media, mall media and other such avenues”.