Bangalore OOH policy stalled due to technical issues

Source Media4 Growth January 28 2019

Rework on the technical issues is expected to delay the final policy implementation, as also the appointment of new Judge

The Bangalore Outdoor Advertising policy, expected to be finalized in 10 days, has been stalled due to technical flaws that emerged in the final round. The High Court of Karnataka has sent back the policy to the BBMP instructing them to rework on the technical issues. Manmohan Mann, Head of the Bangalore Outdoor Media Owners Association, shared that there were some technical aspects which were in contradiction with the new policy drafted by the local Corporation body.

While the entire OOH advertising segment in the city has been suffering for close to 6 months now, this development has come as an additional setback as the rework process is expected to further delay the final implementation of the policy.