Pro Kabbadi franchisee Telugu Titans hit the OOH streets and catchment areas to whip up fan sentiments and build on the brand’s following. The franchise team, under the leadership of newly appointed captain Rohit Kumar, went to town with the ‘Edi Ata Kadu Veta’ (It’s Not a Game Its Hunting) war cry.
Mera Hoardings partnered Telugu Titans in rolling out the multi-format campaign that is writ large on large formats like hoardings and in controlled environments like hypermarkets. The campaign has been unfurled in across Andhra Pradesh and Telangana.
Saikrishna Gajavelly, Founder and Chairman, Mera Hoardings said the campaign is illustrative of the OOH company’s deep association with various sports leagues that include Road Safety World Series, Premier Badminton League, Pro Kabaddi, Poker Sports League and IPL (Sunrisers Hyderabad).