News

Haryana Government passes tender for advertising on roadways’ buses

Source Media4growth -March 13, 2020

The government is offering advertising rights for a period of 3 years on the buses

BMC greenlights new ad policy, seeks state govt nod

Source Media4growth -March 12, 2020

The new policy focuses on de-cluttering the skyline, promotes DOOH, eco-friendly practices

Sony BBC Earth states Climate Change Facts on OOH

Source Media4growth -March 12, 2020

High traffic locations were selected to compel the onlookers to realize the impact of human actions on Climate Change via eye-catchy OOH campaign

Veeba targets real-time buyers with pDOOH

Source Media4growth -March 11, 2020

Effective success in retargeting exposed audiences for further engagement; garnered 2.7% avg. CTR, 3X higher than previous benchmarks

Mobile Premier League offers creative mandate to Taproot Dentsu

Source Media4growth -March 11, 2020

The Mobile Premier League will be rolling out a campaign for IPL and the creative role has been offered to Taproot Dentsu

Moving Walls runs blockchain-powered DOOH pilot for foodpanda

Source Media4growth -March 11, 2020

Aqilliz has partners Moving Walls for the pilot

XL Network: Ocean launches next gen large format DOOH roadside network in key UK cities

Source Media4growth -March 11, 2020

Jaguar Land Rover is the launch partner with a campaign breaking across 13 of the screens in four cities

Coca-Cola’s new uplifting campaign to spread across OOH

Source Media4growth -March 11, 2020

The new campaign to highlight Coca-Cola’s upliftment & positive energy

Moving Walls brings on board Omar Shaari as CEO of Location Media Exchange (LMX)

Source Media4growth -March 9, 2020

Omar’s role is to accelerate the adoption of technology and data-driven outdoor media solutions in the Malaysian market

DMRC opens tender for Line 9 exclusive train rights

Source Media4growth -March 9, 2020

Last date to submit tender is 23rd March 2020 and the tender will open on 24th March 2020