News

OAAA exploring safeguards for US OOH business

Source Media4growth -March 25, 2020

The OOH industry could benefit from the government stimulus packages and other spends

Maintain Social Distance : message from Coca-Cola

Source Media4growth -March 25, 2020

A beverage leader displays a social message in Times Square , New York

Grofers taps airport media strategically with programmatic Outdoor

Source Media4growth -March 25, 2020

Grofers’ Grand Orange Bag Day increased visibility with Xaxis, Mindshare & Lemma’s partnership

MHOA, FAMO, media owners in Delhi approach authorities for license fee waiver for a minimum of 3 months

Source Media4growth -March 24, 2020

MHOA welcomes MCGM decision to waive off license fee on hoardings for one month

Samsung to stop production of 46/55” videowall products

Source Media4growth -March 24, 2020

No key reason cited for the move

KAIA Ernakulam Distt chapter pro-actively rolls out govt campaign for prevention of COVID-19 virus spread

Source Media4growth -March 20, 2020

KAIA and SPIA are taking the campaign to all parts of Kerala

Voice Dialogue Marketing- Did you hear about it?

Source Media4growth -March 20, 2020

Audio ads, one of the oldest mode of communications, is adorning a new avatar and finding relevance in marketing with improved technology and quality

TIMDAA & Lemma partner to enable pDOOH at Delhi airport media

Source Media4growth -March 19, 2020

This integration will enable advertisers to access select premium airport digital media through Lemma programmatic DOOH platform

Kumar Printers bags media rights for Saharanpur Rly Station

Source Media4growth -March 19, 2020

The media owning firm is constructing 17 unipoles of 20/15 ft

Honda Cars empanels 3 OOH firms

Source Media4growth -March 19, 2020

These agencies will handle the nationwide outdoor media planning & buying for the automobile brand