As the world eases the restrictions on people movement in open spaces, the Covid19 pandemic notwithstanding, more and more people are head outing to the physical marketplaces to get a breath of fresh air. This is not only to break the monotony of being cooped up indoors but also to regain mental balance. Along with this, people will be pleasantly surprised to see the OOH advertising that they missed prior to getting into the quarantines and facing localised lockdowns.