LIC acquires branding rights for Andheri Metro station

Source Media4growth April 23 2021

The branding executed by Times OOH marks a first with LIC being the first insurance company taking station branding rights in Mumbai.

In yet another brand-building activity, Life Insurance Corporation of India (LIC), the largest Indian state-owned insurance company, is creating quite a buzz by acquiring the station branding rights for Andheri Metro Station, Mumbai. The metro station will now be called LIC Andheri.