Kerala’s media group have set a prime example of how unity during tough times can go a long way through their classy gesture of providing advertisement free broadcast and responsible reportage of the 2018 Kerala floods. In spite of it being Onam season, which accounts for 60 per cent of the revenue of the media organisations, the Kerala media rose above all these factors to make people the priority. And during all the chaos, Kerala has proved time and again why it deserves to be known as an evergreen state. Like a phoenix rising from its ashes, the state has bounced back from the test of waters. With media organisations across the state joining hands for the Great Kerala Shopping Utsav (GKSU), this only means one thing - Kerala is back in business.