Taggify and Surfboard Digital sign exclusive 3 year contract with Eyetalk Media Ventures

Source exchange4media July 18 2019

With this development both DOOH networks - TagTalk & BizTalk will be available online to advertisers.

Taggify, LATAM, and Surfboard Digital have signed an exclusive three-year contract with India's leading and fastest growing DOOH Media Company - Eyetalk Media Ventures, making it the first Indian DOOH Media company to be on a Global Programmatic DOOH Ad Exchange.

With this development both DOOH networks - TagTalk & BizTalk will be available online to advertisers and provide buyers with actionable audience insights, making OOH more accountable, accessible, flexible and more contextual.

Taggify founded by Julio Chamizo already has a strong presence in Latin American market and has been working with over 100s of brands like Google, GroupM, Starbucks, KFC, Santander, OMD, McDonalds, Volkswagen etc, Taggify ventured into Asia Pacific Market with Surfboard Digital founded by Shamilee Ilango making DOOH inventories available to buy on CPM basis online.