South OOH industry in doldrums; hopes pinned on Hyderabad, Chennai to drive spends

Source Exchange4media October 29 2018

Kerala Floods and BBMP ban on hoardings are playing spoilsport for South OOH industry this Diwali

The OOH industry in Kerala has been adversely affected by the floods, which wreaked havoc across the state. Just in the months of July-August alone the state’s OOH industry suffered a loss of almost Rs 60 crore.  According to experts, the industry is estimated to have incurred

Coming to Bangalore, the BBMP (Bruhat Bengaluru Mahanagara Palike) council has approved a new draft advertising policy titled ‘BBMP Outdoor Signage and Public Messaging, 2018’ that calls for a ban on all illegal commercial billboards and hoardings in the city. The proposed advertisement policy seeks to benefit advertisers using bus shelters, gantries and skywalks by banning all other sorts of outdoor advertising.

a loss of Rs 200 crore overall as it is taking a few months now for the business to be back on track completely.