News

Specialist agencies gearing up to tackle new business challenges across India markets

Source Media4growth -May 18, 2020

OOH leaders representing India’s top specialist agencies weigh in on ‘Tackling the challenges of rebuilding business in the face of the Covid-19 crisis’

Alakh Advertising & Publicity launches digital marketing arm

Source Media4growth -May 18, 2020

The Mumbai-based media owner expands its services to offer online marketing services

Colorjet launches Oxyvent, a designer face filter brand

Source Media4growth -May 15, 2020

Colorjet earmarks ?25 Million on technology for Oxyvent Face Filters launch amid pandemic crisis

JCDecaux Media salutes Delhi Police fighting COVID19

Source Media4growth -May 15, 2020

Delhi police came on board with a relevant campaign & decked up bus queue shelters in Delhi

“New opportunity in building a fresh start for Indian economy”, Laqshya Media report

Source Media4growth -May 14, 2020

A total of 81% of the districts (600 in total) falling in Orange and Green categories should be able to quickly rebuild and even exceed their current GDP per capita, as per the report

Hyperspace launches Information Signage Program

Source Media4growth -May 14, 2020

The new offering is to enhance safety & drive effectiveness post-lockdown

Taneja Technocom relaunches magnetic vinyl printing material

Source Media4growth -May 14, 2020

The printable magnetic film has been re-introduced keeping in view current and emerging market conditions

Global ad budgets will be down 36% in the first half of 2020 says WFA report

Source Media4growth -May 14, 2020

The WFA’s COVID-19 Response Tracker reveals that 89% of multinationals brands’ campaigns on halt and 52% of those companies surveyed are now holding back on ad spending for six months or longer

RDN at Bengaluru City Station greets passengers with Covid prevention messages

Source Media4growth -May 13, 2020

Sharma Srishti Synergy, operator of RDN in Bengaluru rail division, managed the public messaging before the first train from Bengaluru to New Delhi left the station

Ninja Media Creations launches data-monitoring software

Source Media4growth -May 13, 2020

The software will provide data insights for a railway audio advertising campaign