News

‘No effect of COVID- 19 on top brands’ growth’, says Brand Footprint 2020

Source Media4growth -July 13, 2020

According to Kantar’s report -Brand Footprint 2020, Dabur, Vim, Sunfeast, Brooke Bond and Patanjali have joined the Billion CRPs Club this year

Kinetic Worldwide launches new proprietary tool ‘IOM’

Source Media4growth -July 10, 2020

The agency intends to offer a tool that leverages real time inputs to maximise campaign impact across geographies and mobility opportunities acknowledging the greater demand for transparency and ROI, says Ajay Mehta

Raj Ad Zone installs Arrow Digital's EFI H1625

Source Media4growth -July 10, 2020

Raj Ad Zone invests in the Hybrid Printer amidst of the pandemic and plans to bring in more printers soon

DLF supports Delhi media owners with waive off and rebate plan

Source Media4growth -July 10, 2020

The real estate firm has waived off four months media rental fees and also planning to give rebate for the next three quarters

'OOH is one of the most impact medium due to Covid19', says WPP’s CEO Mark Read

Source Media4growth -July 9, 2020

In a ‘FICCI Frames 2020’ conference, Mark emphasis on the significance of DOOH and as an effective medium to measure the impact more carefully

How privatisation will impact railway advertising?

Source Media4growth -July 9, 2020

S. Kumar, MD of Srishti Group weighs in on the new shift taking place in the Indian Railways with regards to railway advertising

Philips PDS launches reward program for installation partners to restart business operations

Source Media4growth -July 9, 2020

The ‘InSync’ program series provide exclusive product deals, finance packages and sales incentives

PepsiCo’s Deepika Warrier joins Diageo as CMO

Source Media4growth -July 8, 2020

Warrier moves after 2 decades from PepsiCo where she undertook various key roles in strategy and marketing

Roshanspace Brandcom designs franchise model to help OOH industry people facing job issues

Source Media4growth -July 8, 2020

The OOH media owning firm aims to give an opportunity to outdoor employees going through job loss or pay cut to earn during current crises by leveraging their contacts and skills

Imagicaa offers a day out to health workers as gratitude

Source Media4growth -July 7, 2020

The theme park invites the health workers for a tour of the park in a month-long initiative