News

IOAA approaches Finance Minister for tax exemptions, credit support to revive OOH business

Source Media4growth -May 28, 2021

The apex body has urged the ministry to consider extending the Emergency Credit Line Guarantee Scheme (ECLGS) to Indian OOH enterprises which are also MSMEs.

Mondelez concludes Google Ads, Oracle Bluekai pilot campaign in Pakistan

Source Media4growth -May 26, 2021

Communication & media agency Brainchild cites that the campaigns resulted in 15% uplift in click-through rate; the campaign was rolled out using a blend of first-party data and second-party data to find an audience with high student affinity data sets.

Clear Channel Europe expands partnership with Broadsign to transform DOOH sales experience

Source Media4growth -May 26, 2021

The expanded strategic alliance brings the full stack of Broadsign OOH marketing solutions to CCE’s network, sets the stage for new innovation and optimization across DOOH transactions.

‘Innovations are absolutely necessary for OOH’

Source Media4growth -May 26, 2021

Emraan Kureshi, MD, Active Media Innovations cites that fabrication of innovations calls for multiple expertise, such as, in woodwork, metalwork, sculpting, electrical work, etc.

OAAA releases Digital Video Out of Home Buyers' Guide

Source Media4growth -May 26, 2021

The guide covers audience segmentation, including mobile and contextual targeting; location-enhancing content; publishers; measurement and attribution, including VOOH impression measurement and proof-of-play; VOOH ad formats.

How OOH can go more digital and mobile

Source Media4growth -May 24, 2021

Christian Schmalzl, Co-CEO, Stroer SE &CO. KGaA, and Andy Sriubas, Chief Commercial Officer, OUTFRONT Media, talked about the dynamics of digital and mobile marketing in the context of OOH in WOO European Forum meeting.

2021 OBIE Awards Virtual Show today

Source Media4growth -May 24, 2021

The Awards show, part of the 2021 OAAA/Geopath OOH Media Conference, will be followed by knowledge sessions over 2 days on May 25-26 conducted on the virtual platform.

OOH showed great leadership across the world throughout the pandemic: Tim Bleakley

Source Media4growth -May 24, 2021

Supporting good causes, influencing people’s behaviours, and entertaining all the way are fantastic attributes for any medium, said Tim Bleakley in the WOO virtual European Forum meeting.

JCDecaux SA Supervisory Board appoints Jean-Francois Decaux as Chairman of the Executive Board; Jean-Charles Decaux as CEO

Source Media4growth -May 21, 2021

The appointments were approved by the Supervisory Board at the company’s AGM held on May 20.

Netflix unleashes 3-D Zombie Tiger on Piccadilly Lights to announce arrival of ‘Army of the Dead’

Source Media4growth -May 21, 2021

Using the entirety of the curved digital screen, the activation introduces Londoners to “Valentine” ? the terrifying zombie tiger which appears in the film.