Ahmedabad is a promising OOH market with great potential for outdoor advertising industry and various regional brands competing for exposure in the city. But it appears that the geographical limitations of the city curb OOH potential, with brands not getting enough opportunities for cluster branding.
Bakulesh Mehta, Proprietor of Chitra (B) Publicity, feels that Ahmedabad OOH faces a major challenge due to its geographical constraints.
Fact is that brands, especially national and multinational ones, prefer cluster branding, which helps them in creating unmissable brand identity, along with offering strong storytelling opportunities. But a city like Ahmedabad offers little scope for cluster branding.