{"text_format":"1","workbook":"xlsx","n_sheets":1,"sheets":["2018 "],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":0,"defined_names":0,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900"}

{"sheet":"2018 ","index":0,"n_rows":31,"n_cols":14,"rows_kept":31,"cut":false,"hidden":false,"merged":[[2,1,2,11]]}
[]
["OOH REVENUE ESTIMATES for 2018",null,null,null,null," ESTIMATES BY MEMBERS",null,null,null,"₹ in crores"]
[null,"ESTIMATED TOTAL SPEND BY ADVERTISERS: "]
[null,null,"Hoardings, Unipoles, Gantries, FOB, other large formats","Bus Shelters, Pole Kiosks, Mupi's, Public Utility Displays, Traffic consoles, Other small formats","Bus Panels, Taxi, Rail / Metro train coaches (inside and outside)","Railway & metro stations, pillars, structures, etc. - inside and outside","Airports (outside and inside)","T O T A L","Out of all of these, how much spent thru AAAI Agencies*","Out of all of these, how much spent thru non-AAAI Agencies","Out of all of these, how much spent by direct Clients","T O T A L ",null,"* Posterscope; Milestone; Kinetic; Rapport; MOMS / Platinum; DDB Max Group"]
[1,"Mumbai"]
[2,"Delhi"]
["a)","Gurgaon"]
["b)","NOIDA"]
["c)","Ghaziabad"]
["d)","Faridabad"]
[3,"Bengaluru"]
[4,"Kolkata"]
[5,"Chennai"]
[6,"Hyderabad"]
[7,"Pune"]
[8,"Ahmedabad"]
[9,"Lucknow"]
[10,"Kochi"]
[11,"Indore"]
[12,"Jaipur"]
[13,"Chandigarh"]
[14,"Surat"]
[15,"Coimbatore"]
[16,"Bhuvaneshwar"]
[17,"Patna"]
[18,"Ranchi"]
[19,"Guwahati"]
[]
[20,"Rest of India"]
[]
[null,"T O T A L:"]